After actress Ngoc Lan cried, more than 671,000 discussions criticized the insurance industry.

YouNet Media, a unit specializing in social network data analysis, has just announced statistics and analyzed a total of more than 846,000 discussions on social networking platforms about actress Ngoc Lan's livestream and related events.

Of the 846,000 discussions, 79.37% were critical of insurance companies. 4.5% of the discussions were from customers who had purchased life insurance expressing concerns and wanting to review their signed contracts. Only 16.14% of the discussions expressed support.

Actress Ngoc Lan's livestream has the widest and longest spread, impacting the life insurance industry ever. (Source: YouNet Media)

79.37% of social media discussions openly expressed criticism of insurance companies and the life insurance industry in general.

The number of discussions only cooled down on April 25.

YouNet Media classified the related discussions into different topic groups. The results showed that from April 7-25, on social networks, there were 3 topics of the life insurance industry that received a lot of negative feedback: The reputation of the life insurance industry; bancassurance channels (insurance distributed through banks) and insurance agents.

Specifically, 3,839 discussions, accounting for 97% of the total number of discussions about the bancassurance channel, were negative.

Similarly, 9,929 discussions, accounting for 90% of the total, expressed negative attitudes towards insurance agents. Up to 72,318 discussions on social networks during the same period were negative assessments by the online community about the reputation of the life insurance industry (accounting for 94% of the total).

Customer accuses of being 'psychologically manipulated', depositing money in bank turns into buying insurance . Once a loyal customer of VIB Bank Van Phu Branch, Ms. Dinh Thien Huong (50 years old, residing in Ha Dong, Hanoi) is now in a situation of both laughter and tears because she admits that she believed the enticement to buy insurance.

Source: https://vietnamnet.vn/sau-vu-dien-vien-ngoc-lan-khoc-hon-671-000-thao-luan-chi-trich-nganh-bao-hiem-2139736.html