“Zero-dong mini supermarket” supports Quy Nhon people after the storm

(Dan Tri) - Continuing the journey of sharing, the program "Zero-dong Mini Supermarket" continues to provide essential support to people affected by natural disasters in the Quy Nhon area, Gia Lai province.

Phu Nhuan Jewelry Joint Stock Company (PNJ) in collaboration with the Golden Faith Fund (ODF) and the Gia Lai Province Women Entrepreneurs Association (GAWEE) have jointly launched a "0 Dong Mini Supermarket", bringing essential goods to Quy Nhon residents after the storm.

At the Gia Lai Provincial Women Entrepreneurs Congress on November 19, PNJ and ODF presented 300 million VND to GAWEE, equivalent to 600 gifts, each worth 500,000 VND, to implement the program. The resources for implementation came from voluntary contributions from PNJ staff.

Ms. Cao Thi Ngoc Dung - Chairwoman of PNJ Board of Directors - donated 300 million VND to support Quy Nhon people after the storm and flood (Photo: Duy Thanh).

On the afternoon of November 20, people received a free shopping voucher worth 500,000 VND at the voucher distribution point and used it to choose necessities, food, and household items suitable for their family's needs. The beneficiaries of the support are poor workers, those in difficult circumstances directly affected by storms and floods, reviewed and recommended by GAWEE.

Previously, PNJ deployed the “0 Dong Mini Supermarket” model in many localities affected by storms and floods such as Thai Nguyen, Hue and Da Nang . Hundreds of households received timely support, contributing to sharing the burden, rebuilding livelihoods and stabilizing life after natural disasters.

Volunteers help people buy necessities for free at the supermarket (Photo: Duy Thanh).

Ms. Cao Thi Ngoc Dung - Chairwoman of PNJ Board of Directors - shared: "In the most difficult times, I always believe that the power of sharing and humanity can give people more strength.

Through the program "Zero-dong mini supermarket", PNJ and its partners hope to not only provide practical support but also send their trust and companionship to people affected by natural disasters, hoping that people will steadfastly overcome challenges and soon stabilize their lives.

"Zero-dong mini supermarket" helps people in the Central region overcome floods (Photo: Duy Thanh).

“Zero-dong mini supermarket” is a typical initiative in PNJ’s corporate social responsibility (CSR) strategy, initiated in 2021. After 4 years of implementation, the program has accompanied hundreds of thousands of disadvantaged people across the country, throughout the Covid-19 pandemic, Lunar New Year, and at a time when the whole country is suffering a lot of damage caused by natural disasters.

This is not only a timely support activity, but also a continuation of PNJ's 37-year journey of social responsibility, associated with the ESG statement "Acting responsibly to honor the beauty of people and life in a sustainable way".

With a series of community projects that have left their mark such as 0 Dong Mini Supermarket, Cinderella Dream, Raising awareness of autism in Vietnamese children, Happy young family... PNJ not only fulfills its social responsibility but also creates a sustainable ecosystem where people are placed at the center.

Each activity reflects the philosophy of "Putting social benefits and customer benefits into business benefits", demonstrating PNJ's mission of honoring human beauty and life.

Source: https://dantri.com.vn/kinh-doanh/sieu-thi-mini-0-dong-tiep-suc-ba-con-quy-nhon-hau-bao-20251120164959818.htm