Sun Group and Ascott cooperate to operate Oakwood Ha Long resort

Premier Village Ha Long Resort was renamed Oakwood Ha Long after the signing ceremony of cooperation betweenSun Group and The Ascott Limited on January 10.

Oakwood Ha Long (Premier Village Ha Long) has been developed and operated by Sun Group since 2020. According to the cooperation agreement, The Ascott Limited will take over, directly manage and operate all operations, as well as be responsible for training and guiding the staff of Oakwood Ha Long resort.

This is also the next cooperation project between Sun Group and The Ascott Limited, following the cooperation in managing a luxury hotel and serviced apartment complex on the West Lake, Hanoi in October 2021.

Representatives of Sun Group (left) and The Ascott Limited (right) at the signing ceremony. Photo: Sun Group — Representatives of Sun Group (left) and The Ascott Limited (right) at the signing ceremony. Photo: *Sun Group*

The Ascott Limited is an international lodging business operator brand from Singapore, established in 1984. The Ascott system currently includes more than 940 residences and hotels, present in more than 220 cities in 40 countries in the Asia- Pacific , Central Asia, Europe, the Middle East, Africa and the Americas. The Ascott Group manages more than 14 serviced residence and hotel brands with a diverse portfolio, from serviced apartments, hotels, co-living accommodation, apartments for seniors, student accommodation. As a wholly-owned business unit of CapitaLand Investment Limited, Ascott is a vertically integrated lodging service operator.

Under Ascott's management, Oakwood Ha Long will have wide access to millions of members of the Ascott Star Rewards loyalty program, promising to bring the resort closer to potential customers not only in Vietnam but also around the world.

Overview of Oakwood Ha Long. Photo: Sun Group — Overview of Oakwood Ha Long. Photo: *Sun Group*

Oakwood Ha Long is a resort project on the shore of a heritage bay, a complex of luxurious and modern villas with 5-star amenities, suitable for families and groups of friends...

The resort owns villas with open design, embracing the fresh sea air and the green, fresh nature of the heritage site, making each vacation a journey of energy regeneration for each family. Aiming to become a "second home", the villas at Oakwood Ha Long are equipped with amenities so that in any corner, visitors can feel the familiarity and comfort of home.

The large living rooms are suitable for multi-generational families. The convenient kitchen with indoor dining table and outdoor banquet table allows families to organize their own party or use the service of hiring a chef to come to the villa to prepare the party.

In addition to the common living space, the villas here also have private spaces for the "owner" such as: comfortable bedrooms, relaxing spa area, health and beauty care, swimming pool with bay view...

Oakwood Ha Long - a private place for families, groups of friends... Photo: Sun Group — Oakwood Ha Long - a private place for families, groups of friends... Photo: *Sun Group*

One of the highlights of the Oakwood brand’s experience in Ha Long is its cuisine. The highlight is Oakbar, a service that serves mixed drinks at any location where guests feel comfortable and convenient with their work and living schedules at the resort.

Whether at the resort’s lobby Oakbar or the private in-room Oakbar, each guest can enjoy their favorite drink in comfort. In addition, two restaurants located on the resort’s premises promise to bring guests unique local culinary experiences.

Speaking at the signing ceremony, Ms. Nguyen Vu Quynh Anh - General Director of Sun Hospitality Group emphasized that the Oakwood Ha Long project demonstrates the commitment of both partners in enhancing the customer's accommodation experience.

"With Ascott's reputation and extensive experience in management and operations, we expect Oakwood Ha Long to become an unmissable destination for visitors on their journey to explore the world's natural wonder Ha Long Bay," said Ms. Quynh Anh.

Ms. Serena Lim - Development Director of Ascott Group highly appreciated the stature of Sun Group Corporation, with international-class projects, broad spirit and vision, and projects with great development potential.

This cooperation agreement further strengthens the strategic partnership between Ascott and Sun Group. "With our capacity and experience, Ascott will bring customers unforgettable experiences. With the presence of an experienced operating team in Vietnam and focused resources, we believe in our success in conquering customers," said Ms. Serena.

After the signing ceremony, Oakwood Ha Long resort went into operation and welcomed guests from January 15.

Hoai Phong

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