Concert tourism trend explodes
The trend of “following idols” tourism is becoming an explosive phenomenon in Vietnam, especially among young people. Not only simply going to see their idols perform, fans also combine sightseeing and cultural experiences at the event venue, creating emotional and memorable trips. Summer 2025 promises to be the “golden time” for this trend with a series of grand music events.
"Idol-chasing" tourism is becoming a trend in Vietnam.
The highlight is the Mega Booming Music Festival - Hue 2025, gathering Vietnam's top artists in the poetic space of the ancient capital. In addition, the K-Star Spark in Vietnam 2025 concert has excited K-pop fans with the expected participation of two "legends" G-Dragon and CL. In addition, the concert "Anh trai vu ngan cong gai" in June in Hanoi promises to bring fiery performances, satisfying domestic fans.
With the attraction of idols and the vibrant festival atmosphere, "idol chasing" tourism is not only a trend but is becoming an indispensable part of the modern entertainment culture of Vietnamese youth.
Traveloka’s internal data shows that coastal destinations still dominate the interests of travelers, with Da Nang, Nha Trang and Phu Quoc among the most searched destinations. In addition, destinations such as Quy Nhon, Phan Thiet and Vung Tau have recorded steady growth, thanks to new cultural and tourism programs, opening up potential for travelers who love to experience less-explored lands.
At the same time, cultural cities such as Hanoi, Hue and Ho Chi Minh City are attracting families and those who are passionate about discovering local identity. Events such as the Hue Festival 2025 - honoring the royal cultural heritage, and the Da Nang International Fireworks Festival (DIFF) lasting until July, or the September 2nd Parade celebrating the 80th anniversary of the founding of the country in Hanoi... are contributing to turning urban areas into seasonal cultural centers.
Program for peak tourist season
For travelers who love to explore international destinations, this summer brings countless attractive options. Famous beach destinations such as Phuket, Koh Samui, Pattaya (Thailand), Bali (Indonesia) or Cebu, Boracay (Philippines)... bring wonderful resort experiences close to nature, while dynamic cities such as Bangkok, Singapore and Kuala Lumpur promise to be interesting stops for those who love the hustle and bustle of urban life.
Beyond Southeast Asia, destinations across the Asia-Pacific continue to attract visitors with their blend of tradition and modernity. Tourists, especially independent travelers, can create a valuable vacation for themselves when visiting the cities of Tokyo, Osaka, Kyoto (Japan), Seoul, Busan (Korea), Beijing, Shanghai (China) or Taiwan, Hong Kong, Sydney, Melbourne...
Traveloka - Southeast Asia's leading integrated travel platform - has launched a summer-exclusive promotion program 2025 Mega Sale 6.6, taking place from May 27 to June 9, to meet the rapidly increasing travel demand for the peak season.
Quy Nhon beach in tourist season.
Tourists are increasingly taking advantage of long vacations such as summer vacations to create meaningful and memorable travel itineraries. Grasping this trend, during the 14 days of the program, Traveloka's Mega 6.6 will bring tourists a "shower" of attractive promotions to help save travel costs for the whole family, groups of friends, and all groups of tourists with super attractive cumulative promotions: Flash Sale every day at two time frames 11am - 12pm and 7pm - 8pm; Opportunity to hunt for countless cumulative codes with discounts of up to 6 million VND; "Double Day - Double Sale" from June 4 - 6: More cumulative discount codes, "discounts on top of discounts" open up opportunities for tourists to plan their upcoming vacations reasonably.
“The 6.6 Mega Sale demonstrates that Traveloka is committed to delivering greater value to travelers through seamless travel experiences and affordable prices,” said Baidi Li, Vice President of Commercial at Traveloka. “To do this and create more meaningful choices for travelers, we have built a large, trusted ecosystem with thousands of partners across the Asia Pacific region. Together, we will not only make travel more accessible, but also drive sustainable growth for the region’s tourism industry.”
Source: https://vtcnews.vn/xu-huong-du-lich-du-idol-bung-no-manh-me-tai-viet-nam-ar946118.html
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