Sun World Ba Na Hills elevates MICE tourism to a "unique" experience

Thanks to its unique location, ideal climate at an altitude of 1,487m and high-class infrastructure, Sun World Ba Na Hills has turned MICE tourism into a unique "in the clouds" experience, far surpassing the traditional meeting model, elevating Da Nang's position on the international MICE tourism map.

Da Nang attracts MICE visitors thanks to its outstanding advantages

Since the beginning of 2025, Da Nang has continuously welcomed large MICE delegations from many countries around the world . In February 2025, Da Nang welcomed 226 MICE guests from Bota-P World Co., Ltd. from Thailand with many interesting experiences in Da Nang. At the same time, the Tamil Business Conference took place in Da Nang with more than 300 international guests from more than 30 countries and The CTM Asia Conference and All Stars Awards 2025 with about 70 experts in the field of MICE, independent travel and resort tourism from Asian and international markets. It is known that in 2025, the city aims to welcome about 80,700 MICE guests, an increase of 11% over the previous year.

Da Nang is increasingly attractive for MICE tourism .

With a long coastline, increasingly complete event infrastructure and a network of high-quality hotels, resorts and services, Da Nang is transforming from a resort tourism destination into a leading attractive MICE (Meeting, Incentive, Convention, Exhibition) center in the region.

In terms of MICE tourism potential alone, Da Nang possesses a unique combination of advantages, creating a comprehensive and attractive "MICE ecosystem" that is rarely matched by any other locality. International standard conference centers located close to the sea, large grounds for outdoor activities, and a system of 4-5 star luxury hotels. All of these have created a complete MICE "ecosystem", convenient for organizers who want to implement a model combining meetings, exhibitions, and experiences.

The abundant strength of tourism resources with diverse types of mountains, seas, rivers and a central location, easy to travel to world cultural heritages such as: World Cultural Heritage such as: Hoi An Ancient Town, My Son Sanctuary and Hue Imperial City helps Da Nang to build an interesting experience itinerary combining work and tourism for visitors.

Sun World Ba Na Hills turns MICE tourism into a "unique" experience

In the high-class MICE supply chain of Da Nang, Sun World Ba Na Hills is increasingly popular as a unique highlight, an outstanding MICE "playground", where big brands create events with their own mark.

Ba Na turns MICE tourism experiences into "unique" ones.

The biggest advantage of Sun World Ba Na Hills is the difference in location and space. Located at an altitude of 1,487m with an ideal climate, Ba Na Hills offers a unique sky and cloud scene that is rarely compared to any other place. This is an extremely valuable factor that helps create "unique" MICE event settings. In particular, with the advantages and ecosystem of Sun Group Corporation, Sun World Ba Na Hills easily combines with high-class hotels and resorts in the system such as: InterContinental Danang Sun Peninsula Resort, Mercure Danang French Village Bana Hills or Premier Village Danang Resort to create an "all in one" experience journey, from relaxation to entertainment, shopping, teambuilding... helping to optimize budget and schedule.

Many major domestic and international brands have chosen Ba Na to organize MICE events.

Ba Na possesses superior infrastructure, allowing creative space customization according to all strict requirements of international MICE events. Squares such as Noel Plaza Square, Eclipse Square or the mysterious space inside the Moon Castle are ideal choices for MICE events with the brand's own mark such as: gala dinner, honor ceremony, showcase or brand launch.

In particular, the Golden Bridge – a new wonder of the world, can become an exclusive setting for creative artistic events like the 2018 “Walking on the Clouds” fashion show or the famous “United We Stream Asia” online music festival in 2020. Many large international brands are willing to invest heavily to organize special events, bearing their own brand mark on the legendary bridge at sunset.

Eclipse Square is an ideal place to organize large-scale teambuilding activities.

The outstanding advantages in space, infrastructure, and services have made Sun World Ba Na Hills the top choice for international events. A typical example is Manulife organizing an event to honor outstanding national members (MDRT, COT 2025) directed by LongKan's team with a mysterious and magnificent music gala at the Eclipse Square stage or Zacapa - Guatemala's premium rum brand chose Moon Castle to organize a unique "in the clouds" wine tasting event, combining cuisine, music and cigars amidst the clouds and sky. These events are not only a testament to the class of Ba Na but also affirm the ability to create MICE events with a unique mark, far beyond the traditional meeting model... Expressing his satisfaction with Ba Na when participating in organizing a global event for a major international brand here, Mr. Kunal Avanti - Artistic Director of Magnanimous - an event organizer from India - shared: "We have organized many events around the world in Dubai, Malaysia, Sangri-la, Jaipur... now we are looking for a location that can create a mark for an important event of a famous global brand. We do not choose each individual destination. We choose an ecosystem that can operate like a sophisticated machine, meeting all needs from accommodation, travel, to unique experiences and organizing international standard events."

The interior and exterior spaces of the Moon Castle are also chosen by many brands to organize MICE activities and events.

The superiority of Sun World Ba Na Hills' MICE tourism potential, with the ability to turn every event into a unique experience in the clouds, contributes to making Ba Na in particular and Da Nang in general become a dream MICE destination, where emotions are sublimated and the brand is elevated.

In the future, the presence of Sun PhuQuoc Airways - the newly launched airline brand of Sun Group with the expansion of flight network, connecting international markets and major domestic cities to Da Nang promises to help complete the high-class MICE tourism ecosystem associated with Sun World Ba Na Hills, adding strength to Da Nang to reach further on the international MICE tourism map.

NL

Source: https://baothanhhoa.vn/sun-world-ba-na-hills-nang-tam-du-lich-mice-thanh-trai-nghiem-doc-ban-268377.htm