Increasing competitiveness for fast-moving consumer goods businesses in the digital age

(Chinhphu.vn) - In the context of the digital economy and the strong development of multi-channel commerce trends, fast-moving consumer goods (FMCG) and food businesses are facing an urgent need to innovate their production and distribution models to improve competitiveness and adapt to rapid market changes.

Workshop on "Improving the competitiveness of fast-moving consumer goods and food enterprises in the context of digital transformation and multi-channel commerce" organized by Cong Thuong Newspaper on the morning of June 25

On the morning of June 25, Cong Thuong Newspaper organized a workshop on "Enhancing the competitiveness of fast-moving consumer goods and food enterprises in the context of digital transformation and multi-channel commerce". The event attracted the participation of representatives of management agencies, industry associations, universities, businesses and experts in the food and FMCG sector.

The fast-moving consumer goods (FMCG) industry is one of the important pillars of the economy , providing essential products for daily life such as food, beverages, personal hygiene... In the context of the digital economy and the strong development of multi-channel commerce trends, FMCG and food businesses are facing the urgent need to innovate production and distribution models to improve competitiveness and adapt to rapid changes in the market.

Speaking at the workshop, Ms. Tran Dieu Huong, representative of the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ), emphasized the essential role of the FMCG industry in the economy and social life. In the period of 2021-2024, the FMCG industry recorded impressive growth with total retail sales increasing by an average of 10%/year. Meanwhile, GDP in 2024 increased by 7.09% and is forecasted to reach 8% in 2025.

In addition, the trend of green - clean - healthy consumption is deeply affecting the market structure. Consumers increasingly pay attention to the origin, production process and sustainability of products. This is both an opportunity for domestic enterprises to develop product lines associated with Vietnamese values, and a challenge in improving production standards and technology.

However, according to Ms. Huong, small and medium enterprises still face many difficulties in accessing capital, technology, human resources and modern distribution models. To support businesses, the Ministry of Industry and Trade has synchronously implemented many policies such as: Investing in logistics infrastructure, supporting credit and taxes, training human resources, perfecting the legal corridor for new distribution models such as livestream, O2O, etc.

Representing the retail sector, Mr. Dao Thanh Tung, Head of E-commerce Department, LOTTE Mart Vietnam, said that e-commerce has become a strategic component, no longer a secondary channel in the retail industry. Vietnam is currently the country with the second fastest retail e-commerce growth rate in Southeast Asia with a digital user penetration rate exceeding 60%.

"Modern retail is no longer mass-market but is deeply personalized to each customer segment. E-commerce is the factor that redefines the entire retail ecosystem," Mr. Tung emphasized.

Sharing experience from the e-commerce platform, Ms. Doan Trang Ha Thanh, Operations Director of Lazada Vietnam, said that digital transformation is becoming a decisive factor in optimizing the operational and distribution efficiency of FMCG businesses.

According to Ms. Thanh, businesses need to invest systematically in digital platforms, increase logistics digitization, optimize operations and take advantage of online sales tools such as livestream.

"Digitizing distribution not only shortens processing time and reduces operating costs, but also improves market access, especially for products that require preservation such as fresh food, thereby expanding scale and enhancing competitiveness on digital commerce channels," said Ms. Thanh.

Anh Tho

Source: https://baochinhphu.vn/tang-suc-canh-tranh-cho-doanh-nghiep-hang-tieu-dung-nhanh-trong-ky-nguyen-so-102250625135031351.htm