Ho Chi Minh City promotes the application of digital technology in the tourism industry

At the event, Mr. Nguyen Huu Y Yen, Chairman of the Ho Chi Minh City Tourism Association, said that in the context of the tourism industry trying to recover and find new growth drivers. With the spirit of meeting-creating-developing, the program is an opportunity for businesses to introduce products, promote brands, expand cooperation, connect businesses and find strategic partners. From there, together build a sustainable, professional and innovative tourism ecosystem. At the same time, this is an open forum for experts and businesses to discuss, share practical experiences and new directions for the tourism industry in a context of many fluctuations but also full of opportunities.

Tourists are instructed on how to use the software to search for tourism products. (Photo: THE ANH)

Industry experts have stated that most businesses in the city are changing their operating models according to digital transformation, applying technology to improve the quality of services provided to people and businesses. Applying the TikTok platform in tourism promotion also opens up new and effective market access channels for businesses. Comprehensive digital management from customer data management to automated marketing solutions has been focused on by tourism businesses.

Referring to digital transformation in the tourism industry, Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, said that developing digital transformation is an inevitable trend. Currently, the city has a lot of potential to develop tourism types such as MICE tourism (in addition to hotel and conference centers, there are also resorts and beaches), industrial tourism, tourism resource management, etc., so digital transformation is a top priority. The Department of Tourism will invest in a shared system. When there are tourism resources in that shared system, the units will deploy tourism communities and share data.

Tourists tour the city by cyclo. Photo: THE ANH

According to the Smart Tourism Development Project in Ho Chi Minh City for the period 2020-2025, with a vision to 2030, the city will focus on building a smart tourism system towards key goals such as: convenience for tourists, smart destinations, smart business ecosystem; proactively analyzing and forecasting needs, trends, and preferences to better plan development. To date, 366 city tourism resources have been updated on Google Earth and Google Map platforms. The products are also on e-commerce trading floors (shopee, traveloka)... for tourists and residents to learn and refer to.

Source: https://nhandan.vn/thanh-pho-ho-chi-minh-day-manh-ung-dung-cong-nghe-so-trong-nganh-du-lich-post879874.html