The Boss Baby wants to bring sustainable fashion products to babies.

(Dan Tri) - Aiming at high quality children's fashion with imported materials and export standard tailoring techniques at reasonable prices, The Boss Baby is conquering domestic young customers and gradually approaching large world markets.

Creating value from understanding

With the motto: because the "boss" of the mother is also the "boss" of The Boss Baby, right from the beginning, The Boss Baby has set high requirements for product quality. Starting from imported goods, but when realizing that the source of goods was unstable in many aspects, in the past 2 years, The Boss Baby has invested and changed direction with a fashion design and production model.

The Boss Baby mong muốn mang sản phẩm thời trang bền vững cho bé - 1 — Sporty outfits are suitable for many young customers (Photo: The Boss Baby).

Understanding the needs of young customers, The Boss Baby prioritizes fabrics suitable for babies' delicate and sensitive skin.

In addition, the fabric and design of the clothes must also meet each age depending on the needs of daily life and activities to make children always feel most comfortable and pleasant. Therefore, The Boss Baby products are durable and have long-term use value.

The Boss Baby's designs and models are also very trendy and fashionable, so they are very popular with young customers.

The Boss Baby mong muốn mang sản phẩm thời trang bền vững cho bé - 2 — The Boss Baby aims for high quality and sustainable products for babies (Photo: The Boss Baby).

The Boss Baby mong muốn mang sản phẩm thời trang bền vững cho bé - 3 — The Boss Baby's holiday products (Photo: The Boss Baby).

The journey is not tiring

To become a popular children's fashion brand like today, The Boss Baby has also gone through many ups and downs in the process of formation and development.

Founded in 2020, when Covid-19 started to break out, The Boss Baby opened a store and then had to close it due to the government's quarantine requirements. Although the online sales were popular, they encountered many problems with delivery, personnel and warehouse. When the pandemic passed, The Boss Baby encountered major problems with goods until it was able to proactively source goods and ensure product quality with its self-designed and manufactured model as it is today.

Through experience and testing, at present, all designs and products of The Boss Baby are self-designed and produced in their own style. From the investment in fabrics, equipment, and product accessories, all are carefully selected by the manufacturer before starting to make.

Thanks to that, The Boss Baby has become a familiar brand to mothers and babies in Vietnam and started to set bigger goals.

The Boss Baby mong muốn mang sản phẩm thời trang bền vững cho bé - 4 — Trendy, comfortable clothing to help babies feel most comfortable when moving (Photo: The Boss Baby).

From late 2024 to early 2025, The Boss Baby will begin planning to launch a chain of mother and baby stores across the country. Brand representative, CEO Do Thi Thanh Ha, said: "The Boss Baby brand is still young compared to the market, but with past experiences, we are very confident in the superior product quality and reasonable prices to reach the majority of customers.

It is not simple that in a short time, The Boss Baby can conquer parents and children, it is a journey with many efforts to bring quality products. We hope, The Boss Baby will have the opportunity to accompany more young guests".