Vietnam's consumer goods market is gradually developing in depth.

A survey by the Association of High-Quality Vietnamese Goods Enterprises shows that: The Vietnamese consumer goods market is gradually developing in depth. Consumers not only value very basic factors such as perceived quality, durability, price, but also factors such as safety of use, fresh products, information on nutritional ingredients, origin - origin are factors that consumers are very interested in, especially for products in the food and beverage industry.

Some consumers are even willing to pay more for products with outstanding advantages such as traceability, meeting quality standards or being environmentally friendly (green label)... The need to use products for health, "green" "clean" and "sustainable" products with little impact on the environment is a prominent trend today.

The survey also shows that traditional retail channels still dominate, especially specialty stores, grocery stores, and agents due to their attractiveness in terms of quality, price, and especially the convenience or friendliness of the seller.

However, there is still a tendency to “mechanically” shift customers from traditional markets or small grocery stores to modern retail channels (increasing coverage) in urban areas. Modern retail channels are proving to be attractive to consumers shopping for fast-moving consumer goods.

According to the Association of High-Quality Vietnamese Goods Enterprises, multi-channel shopping is a popular trend now and in the future. Consumers today choose to shop through a combination of traditional and digital methods.

Consumers look up product information online but want to experience shopping directly at supermarkets or stores. In particular, the trend of online shopping is no longer "explosive and exclusive" as it was during the Covid-19 outbreak, but it is still very popular, especially with young consumers.

With the increasing penetration of smartphones, mobile devices and internet services, the development of e-commerce and online sales will continue to be an inevitable trend.

Besides, in the context of the world with depleted resources, increasing environmental pollution, and increasingly worse climate change, most reports and studies agree that green economy and circular economy are inevitable trends in the coming time.

“Those trends will govern and promote economic development, ensuring that natural resources are saved, effectively exploited, and capable of meeting both quantity and living environment needs in the future.

Along with that, “consumer habits” have changed significantly after the pandemic. Recent reports from market research companies indicate that most consumers are willing to pay more for products that are committed to being “green”, “clean” and made from environmentally friendly materials.

Many people say they prioritize buying Organic, Bio Organic, non-GMO foods, etc. because they are grown using traditional methods and do not harm the environment. Consumers are increasingly aware of the connection between health and the surrounding ecosystem.

On the other hand, the situation of counterfeit and fake goods is the issue that consumers are most concerned about when buying and using products. The survey results also show that consumers are still very concerned about food safety and hygiene, in which 43% of those surveyed are concerned about businesses using banned substances in production and preservation, or using raw materials that do not ensure quality for production...

MR. NGOC

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