Prime Minister approves Retail Market Development Strategy

The Prime Minister has just issued Decision No. 2326/QD-TTg approving the Strategy for developing Vietnam's retail market to 2030, with a vision to 2050.

Abundant supply of goods at modern retail channels in Ho Chi Minh City. Photo: My Phuong/VNA

The objective of the Strategy is to develop a civilized, modern, sustainable retail market, associated with the orientation of domestic trade development; comply with international commitments of which Vietnam is a member; be consistent with the development trend of e-commerce and digital economy , green economy, sharing economy; perform well the function of connecting production with consumption; increase domestic purchasing power while stimulating consumption of Vietnamese products in the international market; contribute to improving the value and competitiveness of goods, creating a premise for retail enterprises to participate more deeply in the world retail market. Strive for total retail sales of goods and consumer service revenue to increase by an average of 11 - 11.5%/year. The Strategy strives that by 2030, total retail sales of goods and consumer service revenue (excluding price factors) will increase by an average of 11 - 11.5%/year.

E-commerce develops rapidly with a complete legal corridor, applying modern technology and technical infrastructure along with full support means, ensuring safety and convenience for businesses and consumers during transactions. E-commerce sales increase by an average of 15 - 20% per year, accounting for 15 - 20% of total retail sales of goods and consumer service revenue nationwide by 2030. Strive for about 40 - 45% of small and medium enterprises to participate in e-commerce platforms.

The policy on retail market development has been gradually improved; the business environment has been improved, aiming at forming and developing a fair and transparent competitive market, attracting capable and reputable retailers to participate in the market; encouraging Vietnamese enterprises to innovate and develop according to modern retail models in the world ...

The Strategy's orientation is to encourage enterprises of all economic sectors to participate in developing the retail market in appropriate forms and scales; to form a core domestic distribution force through initial incentives in terms of mechanisms, financial policies and land. To form large corporations/enterprises in the distribution sector, mainly domestic enterprises, including foreign-invested enterprises, in which private enterprises are identified as the core force creating an important driving force, contributing to the development of the market; to encourage and support small enterprises, commercial cooperatives, business households and individual businesses to participate in the retail market.

At the same time, diversify the types of retail businesses, especially those that have the ability to connect and promote the development of domestic production in accordance with Vietnam's integration process. Implement the orientation of shifting the retail distribution system to modern distribution types such as supermarkets, shopping malls, convenience stores, and specialized stores, ensuring harmonious development between types and appropriate for each market segment in the face of increasing competitive pressure with foreign retailers.

Develop a combination of modern retail business models, multi-channel models, e-commerce with traditional retail models; inventory retail models combined with promotions to stimulate consumption; invest in developing comprehensive commercial - service areas with traditional markets as the core combined with commercial streets, both modern and preserving traditional business culture. Develop modern retail models, expand and strengthen the management of retail chains, franchise models of Vietnamese and international brands, large concentrated retail models invested by domestic corporations and distribution enterprises.

Forming linkage chains to connect production with distribution of goods, focusing first on supply chains of essential agricultural and food products to ensure stable supply and demand, effectively manage the quality and safety of food circulating in the market; effectively organize and operate the distribution system of essential goods groups in the market; build and form sustainable production and distribution chains, in which promoting linkages in the supply chain associated with good implementation of regulations on quality, food safety, and traceability; developing supply chains of environmentally friendly products with eco-labels... Developing linkage chains by the method of business franchise and voluntary linkage chains of small supermarkets and specialized stores to enhance competitiveness.

For small enterprises, commercial cooperatives, individual business households and individual businesses, encourage the formation of single-industry or multi-industry linkage chains, establish vertical linkage chains (links forming a supply chain of one or a group of products or goods) and horizontal linkages (between enterprises in the same industry or business sector), strengthen close links between manufacturers, distributors and support service providers to create quality supply for the retail market.

The strategy focuses on strongly developing modern commercial business types such as e-commerce, e-commerce trading floors based on digital platforms; developing diverse retail methods, with special attention to multi-channel retail methods (Omnichannel), retail via mobile phones, television, through social networking applications based on the internet environment... to meet the needs and shopping trends of consumers in the future.

In addition, perfect the legal framework, have a clear pilot mechanism, create favorable conditions for businesses to research and operate e-commerce platforms based on advanced technology applications, ensure equal treatment between types of retail businesses in the context of the Fourth Industrial Revolution, in accordance with international laws and practices on e-commerce transactions. Promote the development of public services serving e-commerce.

Develop a healthy, competitive and sustainable e-commerce market. Expand the market for goods consumption through e-commerce applications; encourage applications and support the digital transformation process of enterprises; promote e-commerce transactions in border areas and across borders...

Source: https://baotintuc.vn/thoi-su/thu-tuong-phe-duyet-chien-luoc-phat-trien-thi-truong-ban-le-20251022181215672.htm