Promoting tourism development from a marketing perspective

With rapid development, the tourism industry is also facing major environmental and social challenges. Marketing activities will help Vietnam better exploit its tourism potential; at the same time, protect and develop sustainably along with implementing focused, key campaigns, suitable for target markets in each period; proactively lead and regulate the balance of supply and demand at each time and location, thereby prioritizing the implementation of digital marketing; build and effectively promote a marketing database of destinations, tourism products and services in Vietnam, form a digital content system, and promote digital marketing channels. Invest appropriately in tourism marketing. Promote public-private cooperation, mobilize resources, and the combined strength of localities, businesses, organizations, and individuals at home and abroad.

[caption id="attachment_1135844" align="aligncenter" width="962"] Tourism Marketing (Collected)[/caption] Thereby promoting and positioning Vietnam as a leading attractive tourist destination in Southeast Asia, affirming the brand and competitiveness of Vietnamese tourism, contributing to the implementation of the goals of the Vietnam Tourism Development Strategy to 2030. Along with strengthening and enhancing awareness, understanding, interest, love and satisfaction with Vietnam's tourist destinations, affirming the Vietnamese tourism brand as an attractive, quality, sustainable destination, the first choice in target markets, meeting the needs of high-spending, long-stay guests. Accordingly, it is expected that by the end of this year (2025), the number of international visitors will recover and strive to welcome 18 million; serve 130 million domestic visitors, maintaining a domestic visitor growth rate of 8 - 9%/year. By 2030, welcome 35 million international visitors, with a growth rate of 13 - 15%/year; serve 160 million domestic visitors, with a growth rate of 4 - 5%/year. In particular, highlight the core values ​​of Vietnam's tourism brand associated with national potential and advantages, cultural identity, unique cuisine , long-standing heritage, warm people, beautiful landscapes, connect with the emotional and spiritual factors of tourists, ensure to bring unique, original, authentic tourism experiences, formed on the basis of regional tourism brands, local destination brands, tourism product brands. Ensure consistency in the brand system. Promote the promotion of Vietnam's tourism brand with the title and symbol "Vietnam - Timeless Charm" for the international tourist market and "Vietnam - Endless Beauty" for the domestic tourist market. Develop subheadings and icons that are relevant to each stage of the target market. [caption id="attachment_1135847" align="aligncenter" width="724"] Vietnam - Endless Beauty[/caption] Accordingly, the Northern Midlands and Mountains region: Associated with the colorful values ​​of ethnic culture, majestic nature and unique products including adventure sports tourism, conquering nature; learning and experiencing the life of ethnic minority communities; enjoying local cuisine; eco-tourism - experiencing majestic nature. The Red River Delta region: Associated with ancient cultural and historical values ​​- a place where the quintessence of Vietnamese cultural values ​​converge and spread and unique products including sightseeing tourism; craft village and festival tourism; rural tourism. The North Central and Central Coast regions: Associated with white sand beaches, clear blue water, warm sunshine all year round, a system of international-class beach resorts and a system of heritage sites recognized by UNESCO and unique products including beach resort tourism; cultural heritage tourism; cave eco-tourism. The Central Highlands is associated with diverse cultures of ethnic groups, landscapes and climates of the highlands and specific products including tourism to learn about the culture of the Central Highlands ethnic groups; eco-tourism; mountain resort tourism; resort tourism, entertainment. The Southeast region is associated with urban tourism, MICE tourism, cuisine and landscape and specific products including tourism to learn about religious culture; tourism to learn about historical and revolutionary relics at the Cu Chi tunnels relic site; river tourism. The Mekong Delta is associated with the landscape and culture of the Mekong Delta river region and specific products including river tourism; eco-tourism, learning about cultural heritage; beach and island resort tourism, entertainment. In particular, creating a brand for each local destination, through which each locality develops the brand of tourist areas, spots, and products based on outstanding values ​​of indigenous culture, ecology and typical services. Marketing in other areas can use customer fears to motivate them to buy. However, with travel, you can only focus on the positive emotions of customers because they travel to have fun and have memorable experiences.

Huong Giang