The largest trade forum in the Middle East: VISIMEX's Vietnamese agricultural products affirm brand value

The Saudi Food Show 2025 will take place from May 12-16 at the Riyadh Front Exhibition and Convention Center in Riyadh, Saudi Arabia, with the participation of more than 1,300 exhibitors from over 100 countries.

To support businesses in expanding export markets for key agricultural and food products, the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) in collaboration with the Vietnam Trade Office in Saudi Arabia organized the Ho Chi Minh Pavilion, gathering more than 50 businesses, bringing quality products, from fruits, nuts, cereals to vegetarian foods and beverages.

The Saudi Food Show 2025 is one of the largest trade forums in the region. Participating in The Saudi Food Show 2025, Vietnamese businesses will have the opportunity to approach strategic partners, survey the market and position products in line with Middle Eastern consumption trends. From there, it will help Vietnamese businesses build appropriate plans, opening the door for Vietnamese agricultural products to be exported to this region - one of the markets with the largest food consumption in the world .

On the journey to conquer the most demanding markets, where product quality and origin are mandatory "passports", Visimex once again shines at The Saudi Food Show 2025, as a typical representative of Vietnamese green agriculture .

Proud to be one of the pioneers in Vietnam in green production and export of high-quality agricultural products, Visimex will bring to the exhibition an ecosystem of selected products including: cashew nuts, pepper, cinnamon, star anise, coffee, coconut rice... and high-end nutritional finished products. All are produced according to international standards, with transparent origins and strict quality control from organic raw material areas.

By attending this event, Visimex is proud to not only promote high-quality Vietnamese agricultural products that meet international standards, but also directly reach Arab consumers and the Muslim community, where the demand for clean, sustainable food is increasing.

With nearly two decades of commitment to sustainable agriculture, Visimex does not simply sell products, but also “exports” long-term values: green farming solutions, transparent traceability, and humane business philosophy. These are also the factors that make Visimex a highlight at the exhibition, attracting the attention of importers, distributors and retail chains from the UAE, Saudi Arabia, Kuwait and many other countries.

Not only promoting trade transactions, the success of this trip also marks an important step in the strategy of bringing Vietnamese agricultural products to the international level, conquering the Middle East market.

Visimex General Director, Mr. Than Van Hung, directly surveyed the needs of Middle Eastern customers at the event.

Sharing at the event, Visimex General Director - Mr. Than Van Hung affirmed:

“We believe that every agricultural product, when made with care, is not just a commodity – it is also a bridge between culture, health and sustainability. Visimex is proud to bring the story of Vietnam to the global dining table, in a complete and responsible way.”

Participating in The Saudi Food Show 2025 opens up opportunities for Visimex to approach strategic partners, survey the market and position products in line with Middle Eastern consumption trends./.

Vietnam.vn