The largest trade forum in the Middle East: VISIMEX's Vietnamese agricultural products affirm brand value

The Saudi Food Show 2025 takes place from May 12-16 at the Riyadh Front Exhibition and Convention Center, Riyadh, Saudi Arabia, with the participation of more than 1,300 exhibitors from more than 100 countries.

To support businesses in expanding export markets for key agricultural and food products, the Ho Chi Minh City Trade and Investment Promotion Center (ITPC), in collaboration with the Vietnamese Trade Office in Saudi Arabia, organized the Ho Chi Minh Pavilion, bringing together more than 50 businesses showcasing quality products, from fruits, nuts, and grains to vegetarian food and beverages.

The Saudi Food Show 2025 is one of the largest trade forums in the region. Participating in The Saudi Food Show 2025 will give Vietnamese businesses the opportunity to connect with strategic partners, survey the market, and position their products to suit Middle Eastern consumer trends. This will help Vietnamese businesses develop appropriate plans, opening the door for Vietnamese agricultural products to be exported to this region – one of the world's largest food consumption markets.

On its journey to conquer the most demanding markets, where product quality and origin are mandatory "passports," Visimex once again shone at The Saudi Food Show 2025, as a prime example of Vietnam's green agriculture .

Proud to be one of the pioneering companies in Vietnam in green production and exporting high-quality agricultural products, Visimex will bring to the exhibition a curated ecosystem of products including: cashew nuts, pepper, cinnamon, star anise, coffee, coconut flakes… and other premium nutritional products. All are produced according to international standards, with transparent origins and strict quality control from organic raw material sources.

By participating in this event, Visimex is proud not only to promote high-quality Vietnamese agricultural products that meet international standards, but also to directly reach Arab consumers and the Muslim community, where the demand for clean, sustainable food is increasing.

With nearly two decades of commitment to sustainable agricultural development, Visimex doesn't simply sell products; it also "exports" long-term values: green farming solutions, transparent traceability capabilities, and a humane business philosophy. These are precisely the factors that made Visimex a highlight at the exhibition, attracting attention from importers, distributors, and retail chains from the UAE, Saudi Arabia, Kuwait, and many other countries.

Beyond simply promoting trade, the success of this trip also marks a significant step in the strategy of bringing Vietnamese agricultural products to the international stage and conquering the Middle Eastern market.

Visimex's General Director, Mr. Than Van Hung, personally surveyed the needs of Middle Eastern customers at the event.

Speaking at the event, Visimex General Director Mr. Than Van Hung affirmed:

“We believe that each agricultural product, when produced with care, is not just a commodity – but also a bridge to culture, health, and sustainability. Visimex is proud to bring the story of Vietnam to the global table, in a complete and responsible way.”

Participating in The Saudi Food Show 2025 opens up opportunities for Visimex to access strategic partners, survey the market, and position its products to suit Middle Eastern consumer trends.

Vietnam.vn