Toyota Corolla Cross is the best-selling model in the urban SUV segment. (Photo source: TMV)
According to sales data from the Vietnam Automobile Manufacturers Association (VAMA), TC Group and VinFast , in the first 6 months of 2023, the entire market sold 142,964 passenger cars of all kinds.
Contributing the most to the total market sales in the first half of the year were the brands Toyota, Hyundai, Ford and Kia with a total of 84,427 vehicles sold, accounting for 59% of the total market.
Among them, the Japanese brand Toyota leads the market with 26,637 vehicles sold, accounting for 18% of the market share. Notably, it is not the national sedan Vios but the Corolla Cross that is the "golden goose" of the company with 6,341 vehicles sold, topping the sales list of cars that Toyota is selling in Vietnam. The fact that the sales are always at the top is because the car models of the Japanese manufacturer attract users with their durable operation and appearance that keeps its shape and is rarely out of fashion.
Coming in second place is the Korean car brand Hyundai distributed by TC Group, Toyota's long-time "rival" also achieved impressive sales with 23,126 cars delivered to domestic users. Compared to the top brand, this brand sold 3,511 fewer cars. The models that brought in the most revenue for the company were the Hyundai Accent and the small SUV Creta.
Ford and Kia are in a tight race, both selling more than 17,000 vehicles in the first 6 months of 2023. Ford sold only 182 vehicles, but it rose to 3rd place in the rankings. Kia was pushed down to 4th place. Ford and Kia sold 17,423 and 17,241 vehicles in the first half of this year, respectively.
Ranked 5th in the rankings is the Mazda car brand with a total of 14,089 cars sold in the first half of the year, accounting for about 11% of the market share. One of the models that contributed the most to the company's overall sales is the Mazda CX-5 crossover. This model has just been launched by the distributor with a new version with many changes in appearance and amenities while the selling price is cheaper than the previous generation. The next positions belong to Mitsubishi (12,847 cars), VinFast (11,368 cars), Honda (9,488 cars), Suzuki (6,747 cars) ...
The Vietnamese automobile market marked a bright spot in June 2023 thanks to the continuous launch of discount programs and promotional gifts by automakers. Even before Decree 41/2023/ND-CP came into effect on July 1, 2023, some automakers proactively gave away 50% of the previous fee to help consumers make quick decisions, buy cars and wait until July to register, thereby optimizing incentives from both policies and automakers.
In the coming time, according to some industry experts, the market will continue to be bustling because of the company's stimulus policies, as well as the policy of reducing registration fees for assembled cars, which will be the premise to boost sales of the entire market from now until the end of the year./.
Minh Hieu/vietnamplus.vn
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