Reuters reported that starting May 9th, TikTok will use "Content Credentials" technology, a digital watermark that will indicate how images are created and edited. This feature will help the social media platform automatically identify AI-generated content.
Adobe was a pioneer in using this technology, and it is increasingly being adopted by many companies, including OpenAI, the company that created ChatGPT.
TikTok's latest update targets AI-generated content.
Previously, researchers were concerned that unverified AI-generated content could be exploited to spread misinformation, influencing numerous elections around the world , including the US presidential election later this year. Other tech companies such as Google and Meta have also announced plans to use this content verification feature.
TikTok has proactively labeled AI-generated content when users utilize the app's built-in tools. The latest update will now apply to content created by parties not managed by TikTok.
For this feature to work, platforms like TikTok and AI-powered content creation tools must coordinate and adhere to industry standards. If someone uses Dal-E, OpenAI's AI image creation tool, OpenAI will attach an authentication label to the generated image. If that image is uploaded to TikTok, it will automatically be recognized as AI-generated content.
“Our users and creators are excited about AI and what it brings. At the same time, we want to ensure that people are able to distinguish between fact and fiction,” Adam Presser, Head of Operations, Trust and Safety at TikTok, told ABC News on May 9.
According to a statement posted on TikTok's website in September 2023, the company asked users to proactively label AI products. TikTok was also testing a self-verification feature at that time.
Source: https://thanhnien.vn/tiktok-se-tu-dong-xac-thuc-noi-dung-do-ai-tao-ra-185240509200106262.htm






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