Ho Chi Minh City opens professional training course for KOLs to sell online

Young people are cautious when viewing and buying products advertised on TikTok - Photo: TTD

On the afternoon of May 22, at the socio -economic press conference, Mr. Nguyen Van Khanh - Deputy Director of the Ho Chi Minh City Press Center - said that the Ho Chi Minh City Press Center will coordinate with the Ho Chi Minh City Police, Department of Industry and Trade, City Tax Department, Department of Health, Department of Food Safety to organize professional training courses for KOLs (influencers) selling online.

Accordingly, these classes will provide training in legal knowledge, current regulations on online sales, specialized knowledge on online security, and measures to combat counterfeit and fake goods.

In addition, the Ho Chi Minh City Tax Department will also provide training on the responsibilities of online business people and provide guidance on tax declaration.

The first class is scheduled to take place on June 13 and 100 KOLs have already registered. The Ho Chi Minh City Press Center will continue to open training classes, hoping that KOLs will know about them and register to attend.

Recently, many KOLs and TikTokers have been caught up in legal trouble for violating the law when selling goods online, raising alarm bells about controlling online business. It is alarming that the situation of recklessly making profits by advertising falsely, selling fake goods, counterfeit goods... is rampant.

It can be mentioned that Hang Du Muc, Quang Linh Vlogs, and beauty queen Thuy Tien were prosecuted for producing and selling counterfeit goods.

Or the case of the entire Hanayuki Sunscreen Body product (box of 1 tube of 100g) of Doan Di Bang's husband's company being suspended from circulation, recalled and destroyed by the Drug Administration ( Ministry of Health ) because the SPF index stated on the label was 20 times lower than the test result...

Notably, according to data from Kantar's 2024 research, in Vietnam, up to 60% of Gen Z (about 15 million people) trust reviews from KOLs and KOCs on TikTok, and about 40% of them have bought poor quality products due to dishonest reviews.

The fact that KOLs/KOCs disregard product quality to advertise according to scripts also undermines ethical standards in communication.

In addition, many self-proclaimed KOLs/KOCs cooperate with unreliable brands, promote fake, poor quality products or participate in disguised multi-level marketing models, which also directly contributes to the increase in online fraud.

Experts say it is necessary to tighten the responsibility of influencers when participating in sales.

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Thao Le

Source: https://tuoitre.vn/tp-hcm-mo-lop-boi-duong-nghiep-vu-cho-kol-ban-hang-tren-mang-20250522175943535.htm