A new and different experience with LUSH fruit beer

Fruit beer is no longer a strange drink to Vietnamese consumers. The unique combination, awakening the taste buds between the fresh fruit flavor and the familiar fermented beer flavor, helps fruit beer become increasingly popular with consumers and occupy a significant market share in the beer market.

Inspired by famous fruit beers from Europe, combined with an exclusive recipe produced right in Vietnam, LUSH fruit beer brings a taste experience unlike any other beer on the market. As a new product full of passion from Masan Master Brewer, a member of Masan Consumer Holdings, the product is expected to bring a creative "new breeze" to the Vietnamese beer industry.

According to the manufacturer, LUSH is a blend of premium Lager beer and 100% natural fruit. The unique cold fermentation process is the “key” to bringing the cool, refreshing, European-style flavor that makes LUSH fruit beer different. This process requires fermenting the beer at low temperatures (about 12 degrees Celsius), then continuing to deep-cool (below 0 degrees Celsius) for 2 weeks.

LUSH's first product line includes 4 trendy, unique flavors, bringing a new experience, an exciting taste adventure:

Original Adventure - Original Lager is a premium Lager beer produced with selected ingredients, cold fermentation technology and unique triple filtration technology, bringing a pure, smooth and refreshing beer taste.

Citrus Madness - Refreshing pink grapefruit flavor is a premium Lager beer blended with 100% natural pink grapefruit juice, and warm orange and lemon peel, bringing a sweet and sour, aromatic flavor that is hard to describe.

Orchard Breeze - The gentle peach apricot flavor is a premium Lager beer blended with peach juice and 100% natural apricot flavor, dotted with a bit of sweet and gentle Coriander, fragrant with vanilla, bringing the light, airy feeling of a spring garden.

Summer Fiesta - Tropical Pineapple is a premium Lager beer blended with 100% natural pineapple and apple juice, with Jalapeno, has a new sour and spicy taste, and a refreshing feeling. Lush Summer Fiesta brings a vibrant summer flavor to every party.

LUSH was born from the passion to awaken the potential of Vietnamese youth, inspire and encourage them to enjoy a more wonderful life. To do this, the manufacturer has sought to turn the impossible into possible, bringing the fresh fruit flavor and natural deliciousness into LUSH beer. Through that, LUSH encourages people to be more open, dare to try new experiences, explore their own potential, helping each person enjoy a more wonderful and complete life.

LUSH is not only present in men's parties, but also an ideal choice for women's conversations. LUSH is suitable for lively gatherings of friends or even cozy family meals.

LUSH Beer is expected to become a bridge to bring people closer together, providing a space to share ideas, dreams, and ambitions, thereby spreading positive energy and enhancing collective strength. That is the "living forward" style that LUSH aims for.

Mr. York Spencer, representative of Masan Master Brewer shared: “With the milestone of launching LUSH fruit beer, we officially add a new product to the beer portfolio, and more importantly, can serve and meet the needs of many customer groups. LUSH fruit beer is specially produced to meet the tastes and preferences of Vietnamese people, while demonstrating the spirit of innovation - which is one of the core values of our company.”

LUSH fruit beer has been available in retail stores in Ho Chi Minh City and on the Lazada e-commerce channel since January 5. The product has also been distributed at all Winmart stores in Ho Chi Minh City and Can Tho since January 12.

Thuy Nga

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