"Ivory" is quiet amidst soaring expectations!

In early July 2025, Hoai Lam suddenly introduced a new song composed and performed by himself called Ivory White . The song was introduced in the form of a Lyric MV on the male singer's channel with 1.8 million subscribers. As of July 21, after nearly 3 weeks of release, Ivory attracted about 340 thousand views, about 4,800 likes and 2,700 comments.

Ivory Marking the return of Hoai Lam after a period of absence.

Be loved, still hope for miracles

"I also visited many other houses (YouTube channels), but I have never seen any singer receive as much love as Lam Lam" - an audience member left such a comment for Hoai Lam after enjoying his new product.

Indeed, in a world full of competition and tricks in showbiz to keep his name "famous", Hoai Lam is a "strange case", a special case, not intentionally creating noise, no tricks, but every time he raises his voice, he makes the listener quiet, immersed in a musical space full of emotions.

Not Ivory but even from articles like Like the first minutes until Why be sad, my dear ? Flowers bloom without color… The songs associated with Hoai Lam's name all have one thing in common: Creating a natural but very strong spreading effect, despite little media. This comes largely from the quality of the songs, the harmony between the melody and the lyrics, and the way Hoai Lam sings as if he is telling his own story with sincerity, gentleness, sometimes tearful, sometimes full of tension.

After a period of absence, Hoai Lam suddenly returned with a song Ivory , like a gentle greeting to the fans. But it must also be very honest that although the song still has the lyrical, profound style that is his forte, Ivory It seems that it has not reached the sublimation of the songs that he has left his mark on before.

Hoai Lam is always full of emotions and feelings every time he sings.

Beautiful, but seems "gentle" and safe

There is no denying that Ivory is a carefully written song, with a beautiful melody, carrying the color of a deep, introspective love song. From the arrangement to the way of singing, it exudes a self-contained, unadorned, and unpretentious spirit. But perhaps because it is too "beautiful" in a safe way, the song lacks the breakthrough points needed in a musical work if it wants to keep the audience after the first listen.

From start to finish, Ivory like a steady flow, lacking emotional ups and downs, unclear climaxes, and therefore no moment that makes the listener burst out.

Why be sad, my dear? once made the audience shiver with lyrics full of pity and understanding like: "Why be sad, my dear, please send your sadness to the sky/ Wait for the day the rain stops falling, taking the sadness away from reach/ Life still has a lot of future, if you make a mistake, you can still turn back/ Even though time fades, please wrap it up in a sigh". Colorless flowers like tearing people's hearts apart with the climax: "Love has faded like a colorless flower/ The more you hold on, the further apart you become/…/ Life is so unpredictable, why do you keep lingering/ Holding on to your own hurt". Ivory It is a sadness that spreads out, passing through a peaceful sad picture and seems to lack the emotional punch to explode at the climax, a motif that Hoai Lam often does very well.

The melody is beautiful, easy to listen to, quite simple and without many unexpected movements. The harmony uses piano, strings and gentle acoustic. Another point that makes Ivory has not really risen as a memorable hit, lies in the lyrics. The lyrics are written quite neatly and smoothly, using familiar images: Clouds, white, ivory, rain, people leaving, longing... but there is not a single sentence that is truly haunting or deeply engraved in the mind. Meanwhile, the songs that made Hoai Lam famous all have valuable lyrics that create his own "brand".

The inner strength is still there, but not fully revealed.

It is easy to see that Hoai Lam still sings very well. His voice is still thick, warm, and full of emotion. The way he handles each verse is very unique, with sophistication, maintaining simplicity without being sloppy. It can be said that Hoai Lam's inner strength is still there, his expressive voice and many confidences are still there but have not been fully revealed in Ivory

Need to look at it objectively, Ivory It's not a bad song, but it doesn't give Hoai Lam the chance to "show off" everything he can do. There's no explosive chorus, no high notes to show off the resonance and tension of his voice. Everything is too restrained, to the point of almost "compressing" his inner strength.

Put Ivory and Hoai Lam into the current V-pop flow, this is still a quality MV worth listening to. Looking more broadly at the current music trend, when young artists like Grey D, Obito, Orange, or even people of the same generation like Vu Cat Tuong, Erik... are boldly experimenting with new materials (disco, synth pop, electronic, hybrid ballad...), then staying loyal to the calm, lyrical ballad color like Hoai Lam can be considered a steadfast choice. The audience also loves Hoai Lam for his introspective lyrical style and emotional expression.

In fact, over the years, no matter how much or how little he has been active, the name Hoai Lam has never faded in the hearts of music lovers, because he is one of the singers with a strong voice, without the need for noisy media, still enough to make an impression. Therefore, every time he returns, listeners not only hope to hear a new song, but also expect to touch once again the deep emotions they once had. A song that makes people stop, breathe slowly, and then shed tears, something that Hoai Lam has done, more than once.

Ivory It could be a reboot and what the audience is still waiting for is to "cry" with Hoai Lam again!

A rare case of contemporary Vietnamese music

Hoai Lam is an artist who makes almost no effort to build his image, does not pay attention to his communication strategy, and does not care about the bustling pace of showbiz, but every time he returns, he makes the audience "buzz" with his own music. In him, people see... indifference to fame but cannot hide a very special artistic soul. It's like he doesn't want to be famous, but still... famous. He doesn't try to attract the crowd, but accidentally has a very unique appeal.

The resounding success of Why be sad, my dear? good Colorless flowers not from systematic promotional campaigns but from the inner strength of his own voice, a voice full of confidences, tinged with sadness, carrying torments and sobs as if he were singing his own story. Whether singing old songs or young ballads, Hoai Lam always shows the ability to fully express the emotions of the song without having to strain himself to show off his technique.

It can be said that he does not "perform", but he "confides", and so the audience listens to him not as if enjoying an entertainment show, but as if listening to a close friend confide something very personal and very real.

Hoai Lam's way of life, his choice of songs, and his appearance rhythm are like someone standing on the sidelines of the market flow, not competing, not jostling. But it is this isolation that makes him clearly identified in the hearts of the public, as a lonely traveler in music, not needing a flashy stage but every time he raises his voice, he easily touches lonely hearts.

Ivory Although it may not be a work that excels in musical structure or appeal to the masses, it is still a song worth listening to, because it is performed by Hoai Lam himself: Sad, passionate, and very human. If we can talk about Hoai Lam's artistic journey, it is probably a journey that does not follow the usual rules of success/failure, but a journey of emotions, when the artist sings to express what is in his heart, and suddenly realizes that on the other side, the audience is still quietly waiting to listen, sympathize and love.

Source: https://baoquangninh.vn/trang-nga-tram-lang-giua-ky-vong-thang-hoa-3368115.html