Media contributes to building tourism brand

>> Yen Bai will foster communication skills on digital platforms to serve tourism promotion

>> Yen Bai promotes tourism through key events

>> Creative tourism - a highlight of Yen Bai highland tourism

In recent years, Yen Bai's tourism promotion and branding work has seen many positive changes. Local authorities, the provincial culture, sports and tourism sector have focused on investing and strengthening communication activities, promoting tourism on mass media such as newspapers, social networks, etc.

Tourism promotion programs such as "Yen Bai - a place where cultural colors converge", "Yen Bai - Land of heritages" ... attract a lot of attention from domestic and foreign tourists. In addition, the organization of unique events and festivals such as Muong Lo Cultural - Tourism Festival and exploring the special national monument of Mu Cang Chai terraced fields, the tourism program "To the land of Jade", Dong Cuong Temple Festival ... especially the effective support of local press and media units on digital platforms has contributed to promoting the image of Yen Bai tourism to the public.

In addition, tourism businesses in Yen Bai are focusing more on communication activities, promoting products and services through online channels such as websites and social networks. Many hotels, restaurants and accommodation establishments have launched creative marketing campaigns to attract tourists. In addition, linkage and cooperation activities between tourism businesses in promoting and building the common image of Yen Bai tourism are also receiving more attention.

Thanks to these efforts, the image of Yen Bai tourism has gradually been more clearly portrayed in the minds of tourists. Yen Bai is becoming one of the more attractive and well-known destinations, especially in the segments of community tourism, cultural tourism, and eco-tourism.

Mr. Tran Minh Tuan, a tourist from Hanoi, said: "I learned about the beauty of Mu Cang Chai through social networks. It was the impressive images and videos that made me decide to come here." Ms. Amanda, an international tourist, shared: "I really like learning about the culture and customs of new lands. The information found on the Internet helped me have a clearer view of Yen Bai and feel more excited to visit."

Digital communication in promoting Yen Bai tourism has been effectively exploited by local authorities, functional sectors, especially those working in tourism services. Yen Bai has actively implemented promotional activities on social media channels such as Facebook, Instagram, YouTube...

Content about tourism, culture, and festivals of the province is widely shared, attracting the attention of tourists. Building an official tourism website of the province, providing detailed information about destinations, services, events... has helped tourists easily plan and book services.

Tourism businesses in the province also pay more attention to digital marketing activities such as online advertising, email marketing, mobile applications... to reach and attract customers more effectively. Linking and cooperating between businesses in promoting the Yen Bai tourism brand on digital channels has also been focused on.

In particular, Yen Bai has gradually applied digital technology such as mobile applications, virtual tour guides, etc. to bring tourists smarter and more convenient travel experiences. Thanks to the development of digital media, the image and tourism brand of Yen Bai has been widely spread, contributing to attracting more and more tourists to the province.

Authorities and localities have taken advantage of social networks, cooperated with travel bloggers and influencers to help expand the influence of tourism brands; organized events and festivals; invested in websites and mobile applications... This will be one of the key factors for Yen Bai to continue to affirm its position as an attractive tourist destination.

Mr. Giang A Sua in La Pan Tan commune, Mu Cang Chai district said: "We see more and more tourists coming here thanks to promotional programs. Each person working in tourism services like us makes the most of digital platforms to promote the beauty of our homeland, especially each person is a tourism ambassador."

Tourism communication plays an important role in building Yen Bai tourism brand. For sustainable development, functional sectors and localities need to have effective communication strategies, from creating quality content, taking advantage of social networks to organizing cultural events. When tourism communication is properly invested, Yen Bai's position on Vietnam's tourism map is increasingly affirmed and attracts tourists to explore the hidden beauty of this land.

Influencer is a term used to refer to people who have influence, create trends and have the ability to influence the thoughts, behaviors and decisions of a certain group of people or community. Each influencer will have different levels of popularity, influence and ability to impact the community. Influencers are not necessarily stars but can also be beauty bloggers, hot instagrammers...

Thanh Ba

Source: https://baoyenbai.com.vn/226/350226/Truyen-thong-gop-suc-xay-dung-thuong-hieu-du-lich.aspx