Bac Giang litchi: Vietnamese agricultural product brand reaches international level

Bac Giang litchi is gradually affirming its position as a key agricultural product, trusted by domestic and foreign markets, and expanding exports to the most demanding markets.

Lychee is not only a fruit but has become an agricultural symbol of Bac Giang province, especially Luc Ngan - Chu region. With the unique soil and climate conditions and traditional farming experience, lychee here has a special flavor, sweet, cool, crispy and fragrant, not to be confused with any other place.

Over the years, Bac Giang province has steadfastly pursued the path of improving the quality and building the lychee brand through expanding the growing areas meeting VietGAP and GlobalGAP standards; developing labels and QR codes for traceability; and promoting trade both domestically and internationally. Currently, Bac Giang lychees have been exported to more than 30 countries and territories, including Japan, the EU, the US, and China, which are markets with the highest standards.

Bac Giang lychees have been exported to more than 30 countries and territories. Photo: TL.

Every year, during the harvest season (May - June), thousands of tons of Bac Giang lychees are consumed through diverse distribution channels such as wholesale markets, supermarket chains, e-commerce and official exports. Notably, in 2024, lychee exports to Japan increased by nearly 20% compared to the previous year, demonstrating the increasing trust of demanding markets in the quality of Vietnamese lychees.

Not only abroad, in the domestic market, the brand "Luc Ngan litchi" is also increasingly widely recognized. Supermarket chains such as AEON, VinMart, Big C... all prioritize displaying Bac Giang litchi products each season, along with communication activities such as livestream, trial, introduction of origin, thereby enhancing the reputation and value of the product.

In the continuous effort to improve quality and expand the market, the participation of management agencies, businesses and experts is a vital factor. Chairman of Chu Town People's Committee - Mr. Pham Cong Toan shared: "We determine that no one can go alone on the path to improving agricultural products. For lychee to truly reach far and sustainably, strong support from functional departments, branches, business community, associations, domestic and foreign experts is needed. Hopefully this year's lychee season will be a season of solidarity, of cooperation to bring long-term value to the people and to Luc Ngan - Chu lychee."

In March 2021, Luc Ngan litchi was granted a geographical indication protection certificate in Japan. Photo: TL.

The problem of agricultural product consumption in general and lychee in particular cannot stop at output. Bac Giang is aiming to build a sustainable consumption ecosystem, from planning growing areas, standardizing production, investing in preliminary processing, preservation, logistics to expanding the market, diversifying consumption channels, developing processed products (such as dried lychee, juice, lychee wine, etc.) to increase the added value of lychee.

Along with that, the application of digital transformation, e-commerce, and creative communication is opening up new directions for traditional products. Bac Giang litchi, from a seasonal fruit, is now gradually becoming a symbol of smart agriculture and a national brand.

The vitality and brand of Bac Giang litchi is vivid proof that Vietnamese agricultural products can reach out to the world if there is a methodical strategy, good product quality, attention from departments and branches, and the cooperation of the business community.

Source: https://nongsanviet.nongnghiep.vn/vai-thieu-bac-giang-thuong-hieu-nong-san-viet-vuon-tam-quoc-te-d754931.html