The role of cultural industry in promoting tourism development

Cultural industry is the driving force for tourism development, cultural tourism is a component of Vietnam's cultural industries. On the contrary, tourism is the basis for promoting the preservation and conservation of cultural values ​​- the source of materials for cultural industries. In the world, cultural industries are developing strongly and are identified as important and sustainable factors to attract resources, create competitive advantages, contribute positively to socio -economic development, and position the national brand. Vietnam has great potential and advantages in many aspects to develop cultural industries, contributing to creating new momentum for the country's development, in line with the trend of the times.

[caption id="attachment_1137772" align="aligncenter" width="1618"] Cultural industry Collection[/caption] To promote the development of cultural industry, it is necessary to focus on and accelerate the application and exploitation of scientific and technological achievements, techniques, business skills, creativity, promote cultural capital and intellectual property rights to create products, attract tourism, and services with cultural and economic values, meet the consumption and cultural enjoyment needs of the people, and contribute to the sustainable development of the country. The development of cultural industries must ensure the maximum and effective exploitation of potential and advantages; be diverse, linked to many sectors and fields; have sharp thinking, decisive and effective actions, know how to choose the best and create breakthroughs in development; meet the following factors: Creativity, identity, uniqueness, professionalism, healthiness, competitiveness, and sustainability on the basis of ethnicity, science, and mass; gradually build a national brand, participate in the global value chain; in accordance with the laws of the market economy, domestic and international laws. In the new period, in order for Vietnam's cultural industries to develop rapidly, sustainably, commensurate with their potential, advantages and bring great economic added value, making an important contribution to promoting and advertising tourism and the good and unique values ​​of culture and national traditions, To promote the development of cultural industries in the coming period; prioritize policies such as investment incentives, forming a database system, promoting administrative procedure reform associated with digital transformation, reviewing and simplifying business conditions to promote the role and resources of the business community, experts, creative human resources, creating momentum for cultural and tourism development. In particular, promoting the strength of localities to promote regular propaganda work, raising awareness of the position and role of cultural industries in economic, tourism, cultural and social development. [caption id="attachment_1137775" align="aligncenter" width="1200"] A cultural promotion event Collection[/caption] Along with developing investment plans, support in each phase for a number of cultural industry fields that need to be prioritized for development, such as developing plans and piloting implementation in a number of fields in which Vietnam has strengths, such as: Cinema, performing arts, design, cultural tourism... Especially building products, tourism, and cultural industry services that are specific to regions, areas, and localities; researching, proposing, connecting to form a fund to encourage creativity and develop cultural industries, and at the same time organizing annual events to announce national creativity for cultural industry products and services; organizing activities to honor and award individuals, organizations, and businesses that have made many contributions to the development of cultural industries. In addition, building support and consulting programs in each phase on cultural industries; forming creative spaces, centers to support creativity and art; Support and connect creative spaces nationwide and connect with the international creative space network; support localities in building profiles and registering to participate in the "UNESCO Creative Cities Network". Strengthen international exchange and cooperation activities and promote the brands of typical and unique cultural industrial products and services of Vietnam; select and integrate, diversify the contents and forms of cooperation in developing cultural industries in foreign affairs activities, especially economic , cultural and people-to-people diplomacy. Along with focusing on exploiting and supporting the development of handicraft products, preserving and developing traditional crafts and craft villages and effectively participating in the supply chain of cultural tourism activities.

Thu Hang