Why are iPhone sales stagnant?

According to a report from IDC, iPhone sales in general have stagnated, even though total global smartphone sales have increased. This shows that users are upgrading to new phone models, but only a small portion of them are choosing iPhones. Specifically, global smartphone sales increased by 6.2%, equivalent to 1.24 billion devices sold. However, Apple only achieved a 0.4% increase in iPhone sales during the same period.

Factors causing iPhone 16 to be out of stock

iPhone 16 purchases may hinge on new features, especially Apple Intelligence. The problem is that Apple has yet to release the iOS 18.2 update that brings some AI capabilities like ChatGPT for Siri, Image Playground, and Genmoji. This has affected iPhone 16 sales, so it will be interesting to see how consumers react to the iPhone 16 after iOS 18.2 is rolled out. Ultimately, the practicality of Apple Intelligence will determine the appeal of the iPhone 16 in the near future.

The current lack of Apple Intelligence limits the appeal of the iPhone 16

The iPhone's slowing growth is also being affected by fierce competition in China. Apple is facing numerous legal challenges in the region, while rivals such as Huawei, OPPO and Xiaomi have implemented aggressive pricing strategies and technological innovations.

Accordingly, Huawei and Xiaomi are investing heavily in new hardware and software development, including the production of custom chips. Recently, Xiaomi announced plans to develop 3nm chips to compete with big names such as Qualcomm, Apple, Huawei and MediaTek. Meanwhile, Huawei introduced the Mate 70 phone model with its own chip and HarmonyOS operating system to help the company reduce its dependence on Google.

In addition, Huawei could expand its smartphone business to other markets, which could help boost sales. Android device makers also drove the smartphone market with a 7.6% growth, mainly from the Asia- Pacific , Middle East and Africa regions, showing that they have succeeded in providing devices at affordable prices.

While Apple hasn’t seen huge growth, the company still leads the industry in terms of profits thanks to its premium pricing strategy. Forecasts suggest that iPhone shipments could improve next year, with iPhones growing 3.1% compared to 1.7% for Android devices.

Source: https://thanhnien.vn/vi-sao-doanh-so-iphone-dang-bi-dinh-tre-185241129100805764.htm