Why are room perfumes like Lanux becoming a trend loved by Vietnamese people?

Lanux redefines the value of fragrance in Vietnamese living spaces

While many brands focus on creating pleasant scents, Lanux has chosen a different direction: bringing a deep emotional experience through each product. Each Lanux fragrance line does not only deodorize or decorate the space, but is also designed to evoke memories, soothe the spirit and accompany the user in daily life.

Điển hình là dòng Luxury Bloom của Lanux – được ra đời với định hướng tạo nên không gian sống mang đậm dấu ấn cá nhân.

A typical example is Lanux's Luxury Bloom line - born with the orientation of creating a living space with a strong personal mark.

The two standout scents in this product line are:

Amber Romance : An enchanting blend of warm amber and soft vanilla, bringing a sense of deep relaxation and luxury to your living space. This is the perfect choice for quiet evenings or when you need to "hug" your spirit after a long day.
Luxe Orchid : With the charming oriental orchid scent, combined with cool fruity notes, the product brings a fresh, feminine feeling but no less personality. Luxe Orchid is often chosen by female customers to start a positive morning or create a highlight for the living room space.

Sharing from Lanux CEO: “I realize that today’s consumers are not only looking for scents, but also for emotional experiences. This requires businesses to constantly innovate, be creative and truly listen to the spiritual needs of customers. For Lanux, each product is a combination of scent, aesthetics and meaning.”

From personalized experience to commitment to sustainable development – Lanux's long-term strategy

Unlike other mass-market perfume brands, Lanux focuses on personalizing the experience, from consulting scents based on mood and living space, to designing products that suit Vietnamese aesthetic tastes. In addition, Lanux is also gradually moving towards a green development strategy - using environmentally friendly materials, minimizing waste and focusing on safe production processes.

Lanux hướng đến việc phát triển sản phẩm thân thiện môi trường – nơi vẻ đẹp của hương thơm song hành cùng trách nhiệm với thiên nhiên.

Lanux aims to develop environmentally friendly products – where the beauty of fragrance goes hand in hand with responsibility to nature.

“In the future, we will apply technology to enhance the shopping experience – from scent consultation to personalization of service. At the same time, developing sustainable product lines is a priority for us , not only to create emotional value but also to contribute to a healthier living environment,” said Lanux.

Lanux not only sells products but also creates a community that loves fragrance and cherishes emotions.

Each Lanux scent is a small story, associated with very real emotions in life - from the relaxation of each early morning, to memories associated with seasons, loved ones or personal moments. The brand constantly creates connections with customers through community activities, campaigns spreading positive energy and subtle life values.

Không chỉ là sản phẩm trang trí, Lanux kiến tạo cộng đồng yêu hương – nơi mọi người kết nối qua cảm xúc, ký ức và những khoảnh khắc tinh tế trong cuộc sống.

More than just a decorative product, Lanux creates a community of fragrance lovers – where people connect through emotions, memories and delicate moments in life.

Message from Lanux to the community: “We believe that fragrance is a spiritual bridge – not only improving the air but also nourishing the soul. Lanux wishes to accompany customers to create memorable living spaces, where every day begins and ends with positive emotions. Let the fragrance awaken the most beautiful things in life.”

With the increasing demand for spiritual living space, air fresheners have become an important part of modern life. Brands like Lanux not only bring pleasant scents but also help connect emotions, creating a living space full of positive energy. This trend reflects the change in the way Vietnamese consumers, especially the younger generation, perceive and take care of themselves.

Specific information:

Lanux Vietnam Company Limited

Address: 33 Cau Dien Street, Phuc Dien Ward, Bac Tu Liem District, Hanoi City, Vietnam

Business Registration Certificate No.: 0110913309, issued by Hanoi Department of Planning and Investment on December 12, 2024

Hotline: 0877.177.922

Website: https://lanux.com.vn/

Source: https://baoquocte.vn/vi-sao-nuoc-hoa-thom-phong-nhu-lanux-dang-tro-thanh-xu-huong-duoc-nguoi-viet-yeu-thich-314842.html