Vinama - Media bridge to spread "Vietnam Tourism Impressions" strongly

With many years of experience in the field of communication and advertising, Vinama Media Joint Stock Company (Vinama) continues to be a companion of the "Impressions of Vietnam Tourism" Video/Clip Creation Contest. This is a contest to promote, advertise and affirm the national tourism brand.

From the perspective of a media sponsor, Vinama affirms that it not only accompanies in spreading the image of Vietnamese tourism but also is a strategic friend to promote the creativity of young people who love art and their homeland.

Sharing about Vinama's vision, commitment and contributions in the journey of promoting Vietnam tourism with the power of creative communication, Ms. Tran Thi Thu Tuyen - Director of Hanoi office, Vinama Media Joint Stock Company said "We chose to accompany the video /clip creation contest Impressive Vietnam Tourism not only because of the communication meaning, but also because of the community responsibility of a business operating in the field of content creation and multimedia communication".

Vinama and the Organizing Committee signed a media cooperation agreement for the "Vietnam Tourism Impressions" Video/Clip Creation Contest in 2025

Ms. Tuyen commented that in the post-pandemic context, Vietnam's tourism industry is gradually recovering and needs strong visual boosts to attract both domestic and international tourists. This contest is a great initiative, not only encouraging young people to express their love for the country through a modern perspective, but also creating a database of authentic and diverse images and videos, from the emotions and personal experiences of Vietnamese people. That is an extremely great communication value.

Currently, short videos and creative clips in promoting the image of Vietnam tourism are having a great impact and influence on the whole society. With many years of experience in the field of communication, Vinama believes that in the tourism industry, visual power always plays a core role. A short video recording the sunset on Fansipan peak or the poetic beauty of Dalat dawn, if told properly, will move and urge viewers to want to explore .

Video content produced by real people, real experiences, not only increases authenticity but also creates empathy. That is the factor that traditional television has difficulty expressing. This contest will open up a "treasure trove" of rich media materials for the tourism industry.

Vinama representatives have high expectations for the explosion of creativity from young people - "We want to see Vietnam through the lens of the new generation, where the frames evoke a simple yet familiar beauty, maybe a small alley in Hanoi's Old Quarter, an early morning market in the West, a moment of tranquility amidst the hustle and bustle of Saigon". Hopefully, you will dare to experiment, dare to tell travel stories in your own way, from cinematic colors, modern editing, to choosing background music with your own personal touch. More than a contest, this is a playground. And this playground will contribute to creating a generation of "digital image ambassadors" for Vietnam tourism in the future.

Vinama has high expectations for the explosion of creativity from young people.

With the strategy of digital transformation of the tourism industry, the contest aims to take advantage of technology, social networks and short video platforms - one of the strongest media trends today. Thereby, the image of Vietnamese tourism will be spread quickly, directly and effectively to millions of people, especially the young generation around the world. Ms. Tuyen believes that digital content is a strategic resource. This contest is part of the "Make in Vietnam" wave when young Vietnamese people produce, create and spread local cultural values and national identity through the global language: videos and images.

Sharing about the plan to continue accompanying young talents and the Vietnamese tourism industry, Ms. Tuyen expressed, "We do not see the contest as an ending point, but a starting point. Accompanying the contest is not simply a communication campaign. For Vinama, this is a strategic investment to nurture young creative resources, build a Vietnamese tourism content ecosystem and spread love for the homeland through modern visual language. We are committed to continuing to accompany the contest in the coming years."

Ms. Tuyen also wants to tell young people to tell your story with your heart. Vietnam is very beautiful, but only when you love, you can see that beauty in your own way. And if you tell it with a short video, even if it is only a few minutes but sincere, unique and creative, it is a great contribution to Vietnamese tourism. Vinama is always ready to accompany, support and spread your dreams. Vinama believes that, with regular continuity and thorough investment, the Impressive Vietnam Tourism Video/Clip Creation Contest will not only be the most creative playground for young people, but also a launching pad for breakthrough communication initiatives, contributing to creating a new step forward for Vietnam's tourism industry in the digital age./.

Some main contents in the Video/clip Creation Contest Rules

"Vietnam Tourism Impressions"

I. Participants and Prizes

Participants: Vietnamese citizens living in Vietnam and abroad, foreigners living in Vietnam, organizations operating in Vietnam.

The contest will have two video categories:

- Short videos (no more than 60 seconds). Long videos (no more than 5 minutes).

- The Organizing Committee will award prizes corresponding to each category as follows:

1. Main Prize

- 01 First Prize: Total value of 58 million VND. Including: 15,000,000 VND in cash. 01 Yadea Velax electric motorbike (worth 29,990,000 VND). 02 Tam Coc - Trang An - Bai Dinh resort tour combos. 04 onsen tickets and 02 Sunworld Ha Long ticket combos (1 combo to play 3 parks)

- 02 Second Prizes: Total value of 45 million VND/prize. Each prize includes: 10,000,000 VND in cash. 01 Yadea Voltguard electric motorbike (worth 27,990,000 VND). 01 Tam Coc - Trang An - Bai Dinh resort tour combo. 02 onsen tickets and 02 Sunworld Ha Long ticket combos (1 combo to play 3 parks)

- 05 Third Prizes: Total value of 7,600,000 VND/prize. Each prize includes: 5,000,000 VND in cash. 01 Tam Coc - Trang An - Bai Dinh resort tour combo. 01 Sunworld Ha Long ticket combo (1 combo to play 3 parks)

- 05 Consolation Prizes: Total value of 5,600,000 VND/prize. Each prize includes: 3,000,000 VND in cash. 01 Tam Coc - Trang An - Bai Dinh resort tour combo. 01 Sunworld Ha Long ticket combo (1 combo to play 3 parks).

2. Voting Awards

- Final voting award (each category):

01 Most voted Video Clip Award: Total value of 34,000,000 VND. Including: 5,000,000 VND in cash. 01 Yadea Vekoo electric bike (worth 14,990,000 VND). 02 Tam Coc - Trang An - Bai Dinh resort tour combos. 01 night stay at Metropole Hanoi Hotel. 01 onsen ticket and 01 Sunworld Ha Long combo ticket (1 combo to play 3 parks).

- Monthly voting awards (each category):

01 Highest prize: Total value of 11,000,000 VND. Including: 3,000,000 VND in cash. 02 Tam Coc - Trang An - Bai Dinh travel combos 02 onsen tickets

01 Second highest prize: Total value of 5,200,000 VND. Including: 2,000,000 VND in cash. 01 onsen ticket and 02 Sunworld Ha Long ticket combos (1 combo to play 3 parks)

01 Third highest prize: Total value of 1,600,000 VND. Including: 1,000,000 VND in cash. 02 Sunworld Ha Long ticket combos (1 combo to play 3 parks)

3. Secondary awards

In addition, the Organizing Committee also awarded many additional prizes with many attractive gifts from accompanying units.

- "Ho Chi Minh City Tourism Impressions" Award: Subject: Short video (under 60 seconds) about Ho Chi Minh City tourism with the highest number of votes from the audience. Prize: 01 OPPO Reno15 Series phone and travel accessories, with a total converted value equivalent to 20,000,000 VND.

- "Impressive Hanoi City Tourism" Award: Subject: Short video (under 60 seconds) selected by the Jury. Prize: Combo voucher for 2 rooms or 2 nights at Metropole Hanoi Hotel, with a total conversion value equivalent to 16,000,000 VND.

II. Time for receiving exam papers: from August 15, 2025 to November 15, 2025

How to receive entries:

At the Contest website: antuongdulichvietnam.bvhttdl.gov.vn;

Via email of the Organizing Committee: antuongdulichvietnam@bvhttdl.gov.vn

Directly at the headquarters of the Center for Digital Transformation of Culture, Sports and Tourism or by post to: Center for Digital Transformation of Culture, Sports and Tourism - No. 20, Lane 2, Hoa Lu Street, Hai Ba Trung Ward, Hanoi City - On the letter, clearly state the content of the submission to participate in the "Impressions of Vietnam Tourism" video/clip creation contest

Source: https://bvhttdl.gov.vn/vinama-cau-noi-truyen-thong-dua-an-tuong-du-lich-viet-nam-lan-toa-manh-me-20250814105322395.htm