Honoring products and services that inspire innovation

The Better Choice Awards (BCA) 2025 is not only an award to honor the right choice, but also a testament to the strong vitality of Vietnam's innovation ecosystem.

This year's Better Choice Awards marks a breakthrough expansion in scale, depth of evaluation and social impact - PHOTO: CHI HIEU

Returning for its third season, the Better Choice Awards (BCA) 2025 is not only a place to honor outstanding products, services and initiatives, but also a platform to inspire innovation, towards a smart, innovative and sustainable consumer ecosystem.

The award is co-organized by the National Innovation Center (NIC) and VCCorp Joint Stock Company and launched on August 7 in Hanoi .

At the event, Ms. Kim Ngoc Thanh Nga - Deputy Director of the National Innovation Center (NIC) - affirmed: “Better Choice Awards is not only an award to honor the right choice, but also a testament to the strong vitality of the Vietnamese innovation ecosystem.

BCA 2025 is a call for the technology, financial and consumer communities to work together to create a transparent, efficient and identity-rich market.

Ms. Kim Ngoc Thanh Nga - Deputy Director of the National Innovation Center (NIC) - PHOTO: CHI HIEU

Speaking at the event, Mr. Nguyen Dang Ngoc - Deputy General Director of VCCorp Joint Stock Company - shared: "Through BCA 2025, we want to affirm the power of the right choice with consumers, contributing to shaping a healthy market, where technology serves people and innovation starts from practical things".

Unlike previous seasons, this year's Better Choice Awards marks a breakthrough expansion in scale, depth of evaluation and social impact.

A total of 4 major award groups will be presented, including: Smart Choice Awards (technology devices and solutions serving consumers), Car Choice Awards (products and brands in the automotive sector), Innovative Choice Awards (innovative initiatives on digital platforms), and especially a completely new award cluster - Consumer Finance Awards (consumer financial solutions serving Vietnamese people).

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Source: https://tuoitre.vn/vinh-danh-nhung-san-pham-dich-vu-truyen-cam-hung-doi-moi-sang-tao-20250807131828516.htm