Visimex and Vietnamese enterprises attend the International Food Industry Fair in France

From October 19 to 23, 2024, the Sial Paris 2024 International Food Industry Fair (Sial Paris 2024) took place in Paris, France. In order to promote the national image, the image of Vietnamese enterprises and brands; increase the export of Vietnamese food products with strengths and the ability to develop export markets in Europe, and at the same time promote the consumption network of Vietnamese food products in the world market, the Ministry of Industry and Trade directed and assigned the Trade Promotion Agency to organize a delegation of 32 Vietnamese enterprises to participate in the Fair.

The Vietnamese business delegation displayed and introduced products on an area of ​​over 300 m2 in the following product groups: vegetables, fruits, cinnamon, cashew, rice and rice products, food ingredients, pepper, beverages... These are Vietnam's key export products in the European market.

Mr. Vu Ba Phu - Director of the Trade Promotion Agency spoke at the opening ceremony of the Vietnam Pavilion at Sial Paris 2022. Photo: Internet.

The Vietnamese delegation attending the Sial Paris 2024 International Food Industry Fair is one of the important events in the series of activities under the Program to build a brand strategy for the Vietnamese food industry. The main objective of the program is to build and promote a common, unified image for the Vietnamese food industry in the international market, increase awareness and international recognition of Vietnamese food, build reputation for food quality and value, optimize added value for food production and processing in Vietnam. In order to promote the goods of Vietnamese enterprises participating in the Fair, the Trade Promotion Agency coordinated with the Trade Office of the Vietnamese Embassy in France to invite quality enterprises with high demand for the displayed products of Vietnamese enterprises to visit and trade at the Fair. On the very first day of the Fair, the booths of Vietnamese enterprises attracted a large number of international visitors to visit, learn and trade. At Hall 4 booth, P120-3 , Paris-Nord Villepinte Convention Center, Visimex is honored to be one of 32 Enterprises selected by Vietrade - Department of Trade Promotion, Ministry of Industry and Trade, to participate with the Vietnamese Delegation at the exhibition. Visimex's participation in the Sial Paris Fair in 2024 affirms the position of Vietnamese agricultural products in the international market, especially the company's key products of cashew nuts, cinnamon, pepper, etc. are recognized at the world's top Fair.

Visimex with customers at Sial Paris Fair 2024. Photo: Internet.

Not stopping at major markets, Visimex wants to represent Vietnam to mark and consolidate development globally. With diverse products, outstanding export quality standards such as: cashew nuts, pepper, cinnamon, star anise, coffee, coconut rice, flavored cashew nuts... Visimex is perfecting and pioneering Vietnamese agricultural products in the international market. In addition to the story of finding customers and promoting products, Visimex is also interested in new directions to capture consumer trends in the world food industry, searching, cultivating and learning more knowledge or ideas from businesses everywhere. This is also an opportunity to meet major importers and exporters in the food industry to find ways to solve current challenges such as climate change, supply chain disruptions and the use of AI in production. Proud of more than 20 years of experience, with organic growing areas and sustainable agricultural orientations applied flexibly towards environmental protection, ensuring maximum perfection for daily development. Making a special mark at Sial Fair 2024, Visimex continues to contribute to the success and development of Vietnam's cashew nut exports, affirming the strength of Vietnam's agricultural market in the international market.   The SIAL Paris International Food Industry Fair was first held in 1964 within the framework of the International Food Week in Paris, France with the participation of experts, manufacturers in the food industry and culinary enthusiasts from 26 countries. After more than 50 years of establishment and development, the SIAL Paris International Food Industry Fair has become a highly anticipated event for businesses, individuals and organizations operating in the food, catering and hotel sectors./.

Thu Hang