Clearly define the responsibilities of organizations and individuals participating in online advertising

On the morning of May 10, continuing the 9th Session, the National Assembly worked in the hall to listen to the Report on explanation, acceptance and revision of the draft Law amending and supplementing a number of articles of the Law on Advertising.

Presenting the report, Member of the National Assembly Standing Committee Nguyen Dac Vinh said: The National Assembly Standing Committee has directed the study to absorb to the maximum the opinions of National Assembly deputies, the Government, the Ethnic Council and the National Assembly Committees on the basis of thoroughly grasping Resolution No. 27-NQ/TW, the direction of the General Secretary and the National Assembly Chairman on innovation in legislative work, and revising the draft Law.

Up to now, basically, the draft Law amending and supplementing a number of articles of the Law on Advertising has ensured the correct goal of amending the law.

Regarding state management of advertising activities, National Assembly Standing Committee member Nguyen Dac Vinh said: Some opinions said that there is an overlap in the responsibilities of some ministries; some other opinions said that this specific regulation does not cover all the tasks of ministries and branches; some opinions gave specific comments on the state management responsibilities related to advertising activities of ministries; proposed to supplement the responsibilities of People's Committees at all levels in state management of advertising activities.

Incorporating the opinions of delegates, the draft law was revised in the direction of combining Article 4 and Article 5 into one article providing general regulations on state management of advertising. At the same time, the Government was assigned to stipulate the state management responsibilities of each relevant ministry and branch, and the responsibilities of People's Committees at all levels in the Decree guiding the implementation of the law.

Regarding advertising in print newspapers, some opinions suggest removing regulations limiting the ratio of advertising area in newspapers and magazines; Some opinions suggest keeping it as current law.

Clearly define the responsibilities of organizations and individuals participating in online advertising 1

The National Assembly works in the hall to listen to the Report on explanation, acceptance and revision of the draft Law amending and supplementing a number of articles of the Law on Advertising. (Photo: BUI GIANG)

Referring to this content, Member of the Standing Committee of the National Assembly Nguyen Dac Vinh said: Currently, the advertising market share in printed newspapers has decreased sharply, therefore, in order to support press agencies to effectively implement the financial autonomy mechanism, have sufficient investment resources, and improve the quality of news and article content, Member of the Standing Committee of the National Assembly agrees with the draft law on adjusting the advertising area on newspapers and magazines (not exceeding 30% of the total area of a newspaper publication or 40% of the total area of a magazine publication).

Regarding online advertising and cross-border advertising, there are opinions suggesting that regulations on online advertising and cross-border advertising need to be more specific, stipulating specific rights and obligations of each market participant; There are opinions suggesting that the authority to handle violations of the law on online advertising and cross-border advertising should be clearly defined.

Regarding this content, National Assembly Standing Committee member Nguyen Dac Vinh said: In response to delegates' opinions, the draft law has added provisions on the rights and obligations of advertising product transporters; on the obligations of advertisers, advertising service providers, advertising product transporters, and advertising publishers participating in online advertising activities; on the responsibilities of online advertising service providers when establishing and operating intermediary digital platforms to provide services.

Regarding cross-border advertising, taking into account the opinions of National Assembly deputies, the draft law has been revised in the direction of establishing this as a type of advertising that needs to be managed, relevant entities must fulfill tax obligations and comply with Vietnamese law, clearly defining the responsibilities of organizations and individuals participating in online advertising activities, cross-border advertising must prevent and remove violating advertisements, in case of failure to do so, competent authorities must deploy technical measures to prevent and take handling measures according to legal regulations.

Source: https://nhandan.vn/xac-lap-ro-trach-nhiem-cua-to-chuc-ca-nhan-tham-gia-quang-cao-tren-mang-post878699.html