In recent years, audiences have begun to be skeptical whenever an artist suddenly reveals their private life. In the story of rapper Hieuthuhai hinting at breaking up with his girlfriend recently, a few people thought that the male singer was having problems in his love life. The rest, most realized that the male singer was probably preparing to release a new product and this hint was just a way to "pave the way" for the promotional campaign.
Not many people are surprised when Ho Quang Hieu publicly announced his girlfriend, even though he has been quite secretive for many years because the audience knows that publicly announcing his other half is just one step on the PR journey for the upcoming product of the male singer born in 1986.
More and more artists choose to use their personal lives to promote their products. This is not a new method, but it is considered effective in attracting attention. It is true that the audience will pay attention to the artist's story because human nature is curious, but paying attention to personal lives is different from caring about and loving the product.
Karik and Miu Le once spread rumors of love before releasing a new product.
The more curious the audience is, the more artists connect their private lives.
Sharing with PV Tien Phong, media expert Dy Khoa said: "Each of us is inherently curious and interested in hidden things. That is clearly shown when information related to artists becomes a topic of gossip for many people. Obviously, the attraction of such information is very large and has a wide influence."
Experts say that artists may understand that audiences are interested in their private lives, so many choose to "reveal" their private lives to attract attention.
However, according to experts, if an artist is only gossiped about by the public about his private life but not praised for his work, it is a setback in his reputation. Therefore, each artist needs to anticipate what will happen before deciding to bring up his private life in the hope of attracting attention.
Hieuthuhai hinted at breaking up with his girlfriend before launching the product.
According to media expert Hong Quang Minh, using private life to promote products has been done for many years. In foreign countries, artists also use this method, but if anything, they know how to use it skillfully.
"I don't think this PR method is bad or outdated. I agree that it's old, but if the audience still wants to 'eat', the artist will still serve it, just like eating rice every day, this has become familiar to the public every time some artists release a product. Of course there is 'good rice', 'bad rice', that depends on the artist's 'cooking' ability. The core of the artist is still the voice and artistic aesthetics", said Hong Quang Minh.
Mr. Hong Quang Minh believes that there are many A-list artists with positions in the entertainment industry who are not afraid to tell personal stories. If the people are real, the events are real, and the artists themselves are interesting and do useful work for society, then no matter how much they tell, the audience will still be attracted and want to listen. The expert affirms that the ability to tell personal stories is a necessary ability, but should not be abused.
With expert Dy Khoa, he affirmed: "The ultimate goal of all media methods is to create, maintain and protect the artist's image in front of the public. However, I am quite worried about the country's art because if one day all the information on the public is just private information about the artist, what position will art have?"
Artists should calculate carefully to avoid adverse effects.
Talking about why the trend of linking personal lives is becoming more and more popular in artists' product advertising campaigns, expert Dy Khoa said that it is undeniable that the audience is the one who influences the way artists communicate and promote.
"Artists and their crews grasped this psychology and took advantage of it to launch many tricks to attract people. From there, they created a communication syntax of releasing personal life first, then releasing products later, as we see everywhere today."
Experts analyze that the current media trend is storytelling, which means that the public wants to access media messages through stories. That is the reason why books written about artists' lives, autobiographies or talk shows with the participation of artists to tell about their career process, often receive great attention from the public.
"Obviously this method is not wrong, it's just that it's currently being distorted by information that goes against social norms to attract views and is being used too much. Artists and their crews need to calculate what content to say and when to say it, whether it's necessary to say it right before the product launch or not. If you have to say it when launching a product, you should consider talking more about the product or your personal life, which is not offensive. In particular, you should think about whether if you talk about your personal life too much, will the audience forget about the product or not."
Phuong Thanh was once criticized for making up her personal life to promote her products.
With many years of experience working in the media and artist management industry, expert Hong Quang Minh advises artists to "communicate from the core", which means carefully filtering the most attractive things from the core of the product to communicate.
"At that time, many people still thought that the media was about saying nice words about a product or an artist. Sometimes, many people even made up information in the hope that the product would get attention. However, as society and people's knowledge have developed, audiences have become more selective and alert," said Mr. Minh.
Therefore, experts affirm that instead of just talking about the good and beautiful things of the product, artists need to focus on thinking about the most attractive points of a product they release and carefully filter it before deciding to bring it to the media. Saying the right thing, enough, getting to the heart of the problem, and conveying it in an attractive way will be much more effective than empty compliments.
Along with that, young artists must have a clear personality, a professional media team, and understand the market. Experts believe that in the future, artists will probably find it difficult to work alone but will need to work in groups, with people who have experience in communication to "process" images skillfully and methodically, avoiding negative effects.
(Source: tienphong.vn)
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