Building a coffee brand from a chain of links

To build and develop product brands in the domestic and export markets, coffee growing regions in Lam Dong province have built and expanded value chain linkage models, with products meeting food safety certification standards and traceability, creating trust for consumers.

Thanh Toan coffee brand, Cam Ly ward - Da Lat participates in trade promotion in the northern border provinces

6 high-tech coffee growing regions

According to the Department of Agriculture and Environment of Lam Dong, by the end of 2025, the total coffee area of ​​Lam Dong province will be nearly 323,241.5 hectares, with an estimated total output of 1,001,710 tons, accounting for nearly 50.5% of the country's total coffee output. Of which, there are 6 coffee regions with nearly 2,268.5 hectares recognized for applying high technology according to the linkage model with more than 1,400 participating households. Specifically, the coffee production areas include the following communes: Bao Thuan (more than 371.6 hectares/325 households); Bao Lam 2 (300 hectares/255 households); Hoa Bac (more than 471.8 hectares/236 households); Nam Nung (340 hectares/202 households); Duc An (450 hectares/200 households); Thuan An (335 hectares/186 households). The entire Lam Dong province has also been granted 33 coffee growing area codes with an area of ​​over 435 hectares, with an estimated output of 3,335 tons. Most of the high-tech coffee areas apply water-saving irrigation systems combined with fertilizer injection and integrated pest management, meeting good agricultural practice certification standards, contributing to optimizing resource use, reducing input costs and improving the quality of harvested products.

Particularly, the coffee area of ​​the whole Lam Dong province meets domestic and international certification standards such as: 4C, Rainforest Alliance, UTZ (more than 118.30 hectares); VietGAP (346 hectares), organic (275 hectares). Mr. Nguyen Chi Linh - Deputy Head of the Department of Quality, Processing and Market Development of Lam Dong assessed: "Farmers who cultivate in compliance with certification standards not only trace the origin, increase the value of coffee products in the market, but also participate in the supply chain of products that do not cause deforestation of the European Union (EUDR). Thereby, developing and expanding the chain of links between enterprises, cooperatives and farmers producing according to EUDR regulations, increasing income per unit of coffee cultivation land area through annual consumption contracts 10 - 15% higher than the market price...".

Intellectual property protection for coffee brands

As a result, Lam Dong province has developed 67 chains with 29,442 farming households producing and consuming coffee products on an area of ​​55,491 hectares, with an output of 185,636 tons/year, accounting for 18.5% of the total output in the area. In particular, the coffee export market in the 2024-2025 crop year to Switzerland, Italy, Japan, Spain, and Germany will reach about 158,253 tons, equivalent to a total export turnover of 478.86 million USD. In addition to the brand "Da Lat - Miraculous crystallization from the good land", Lam Dong province has 15 coffee brands with intellectual property protection certificates, including: Godere, Dak Tin, Coffee Dak Nong Company, Hai Nhung, Hoang Gia Phu, Hoang Giang, Viet Nong, Cam Huong, Van Anh, Dak Nguyen, Thong Hiep, Dano, Dak Dam, Enjoy coffee, and Ca Phe Day. And 6 coffee product brands have been recognized: Cong Bang Cooperative, Hoang Phat Company Limited, Dak Mil Coffee, Bazan Coffee One Member Co., Ltd., Lang Biang Arabica Coffee, Cau Dat Arabica Coffee.

In addition, 11 projects with a total implementation cost of more than 8.2 billion VND, the whole Lam Dong province has expanded the production and consumption chains of coffee on a fairly large scale, ensuring uniform quality, stable output for farmers and creating a stable supply of raw materials for processing enterprises. The general assessment shows that participating in the production and consumption chains of high-quality coffee in the whole Lam Dong province has helped coffee growers gradually shift from the mindset of "output" to "quality and value", focusing on clean production processes, selective harvesting, wet processing and drying to meet domestic and international standards.

In order to build and develop the province's coffee brand in the coming time, the Department of Agriculture and Environment continues to encourage farmers to participate in production, purchasing, preliminary processing, processing chains, and expand the market for coffee products. At the same time, implementing policies to support businesses and cooperatives to invest in roasting and grinding factories, processing instant coffee and packaged specialty coffee, in order to increase competitiveness and increase the export rate of deeply processed coffee instead of mainly exporting local green coffee beans...

Source: https://baolamdong.vn/xay-dung-thuong-hieu-ca-phe-tu-chuoi-lien-ket-396054.html