Building the brand "Son La Dragon Fruit"

Provincial leaders visited dragon fruit products of Thuan Chau district.

Originally a fruit grown in the Southern region, dragon fruit was brought to Son La in 2010, but has shown its suitability to the climate and soil here and has become a quality fruit, bringing high economic efficiency to the people. Currently, the whole province has about 300 hectares of dragon fruit, concentrated in the districts of Mai Son, Thuan Chau, Yen Chau and the City; the output is about 5,000 tons of fruit/year. The province's dragon fruit is increasingly affirming its quality, reputation in the market and has been exported to countries such as China, Japan, Korea, Russia...

However, due to the lack of a certification label, Son La dragon fruit is under great pressure from dragon fruit growing regions across the country. In 2021, the People's Committee of Son La province approved the implementation of the Project to Build, Manage and Develop the "Son La Dragon Fruit" Certification Label for dragon fruit products of Son La province; chaired by the Research and Consulting Company for Technology Transfer and Investment (CONCETTI) and headed by engineer Tran Quang Minh.

To implement the project, the group reviewed, evaluated and selected 5 cooperatives to pilot the "Son La Dragon Fruit" certification brand model, including: Ngoc Hoang Agricultural Cooperative; Binh Thuan General Production and Service Cooperative; Tay Bac Organic Agricultural Production Cooperative; Kien Cuong Phieng Khoai Cooperative; Thanh Dat Fruit Cooperative.

The leaders of the Department of Science and Technology granted the right to use the "Son La Dragon Fruit" certification mark to cooperatives.
Photo PV

As a unit selected to participate in the project, Ngoc Hoang Agricultural Cooperative, Mai Son district, currently has over 200 hectares of dragon fruit, with an annual output of about 3,000 tons of fruit. Mr. Nguyen Quang Vinh, Director of the Cooperative, said: In order for dragon fruit to be eligible for export, the Cooperative has required members to control the entire process, from fertilization to pruning, creating good, safe products that meet strict market standards. The Cooperative being granted the right to use the "Son La Dragon Fruit" certification mark will be a favorable condition for the Cooperative to continue promoting the export of dragon fruit products to markets around the world.

In addition, the project implementation team has coordinated with the Department of Science and Technology to guide and transfer, instruct cooperatives to promote products; use identification systems, packaging, product labels; support participation in booths, fairs, trial consumption channels and other events.

Project "Building, managing and developing the certification label "Son La Dragon Fruit".

Engineer Tran Quang Minh, project manager, said: The group has organized 4 training courses to help people understand information about certified trademarks and collective trademarks; fully equip them with skills in building and managing the development of protected brands, especially the certified trademark "Son La Dragon Fruit". At the same time, help local people know how to apply production techniques, create quality products and meet the criteria of products with the certified trademark "Son La Dragon Fruit", as well as marketing methods based on digital platforms.

Workshop to summarize the operation, management and exploitation of the certification mark "Son La Dragon Fruit".

With the efforts of the project implementation team, in August 2024, the Department of Intellectual Property, Ministry of Science and Technology granted an intellectual property certificate for "Son La Dragon Fruit". This is an important milestone, creating a premise for Son La dragon fruit to have the opportunity to access demanding markets such as Europe, Japan... In November 2024, the Department of Science and Technology coordinated with the Department of Intellectual Property, Thuan Chau district to organize the announcement of the certificate of protection of the "Son La Dragon Fruit" certification mark.

Mr. Nguyen Duy Hoang, Deputy Director of the Department of Science and Technology, informed: The Department has granted the Certificate of Trademark Use Rights to 5 dragon fruit growing cooperatives in the districts of Thuan Chau, Mai Son, Yen Chau, Moc Chau. The development of the "Son La Dragon Fruit" certification trademark has motivated dragon fruit growers, businesses, and cooperatives to boost production and consumption, continue to bring this fruit to conquer demanding markets, and enhance the brand and value of dragon fruit.

The successful establishment of the "Son La Dragon Fruit" certification mark contributes to enhancing the brand value of dragon fruit in particular, of the province's specialty agricultural products with export advantages in general, and improving people's lives.

Source: https://baosonla.vn/kinh-te/xay-dung-thuong-hieu-thanh-long-son-la-OHxAAwbHg.html