28Unique podcast: The journey to building a high-quality original content ecosystem

VTV.vn - 28Unique is not only a podcast, but also a producer of high-quality original content.

Launched in December 2023, 28Unique is a strategic project invested with passion by Channel 28 Entertainment Joint Stock Company, one of the leading media units in Vietnam, famous for its ability to create attractive content, spread strongly and attract millions of followers and interactions every day.

From the very beginning, 28Unique has been positioned as a producer of 100% high-quality original content, exploiting a variety of topics and developing according to a professional production process to bring new and exclusive perspectives. From that foundation, 28Unique proactively built a creative podcast ecosystem with many different content formats such as I Love Vietnam, Khong Phai Ban, Try That Challenging, Du Dua Podcast and Visit Tech Boss,...

Each series has a distinct content personality, from inspiring, spreading cultural values ​​to opening up perspectives on technology and modern life. This diversity not only creates brand depth, but also helps 28Unique effectively reach many different audiences, from those who love experiences, love traveling to those interested in life, technology and innovation.

Not only stopping at traditional podcasts, 28Unique proactively innovates and develops diverse content formats, while expanding the way of expression to suit the increasingly diverse access habits of the audience.

This approach helps 28Unique build its own style, balance between audio and visual elements, and expand its reach to many different audience groups in the Vietnamese podcast market.

Although a new name in the field of podcast production in Vietnam, in just nearly two years of operation, 28Unique has launched more than 200 podcast episodes on entertainment, technology, travel, and lifestyle. This content has brought in more than 600 million views, 17 million likes, millions of discussions, and hundreds of thousands of shares.

Not only making its mark by producing original content, 28Unique also continuously expands its cooperation with prestigious units to exploit more social and cultural topics.

A typical example is the collaboration with LaLiga Vietnam in the series "Big and small stories from the pitch", where Spanish football is told in a close, honest and emotional tone.

Following that success, this year, 28Unique and Nhan Dan Newspaper launched "Coffee of the People" - a series of political articles expressed in a new, youthful spirit. Representatives of both sides affirmed that this is a strategic step to bring political journalism closer to young people, the audience group that is shaping the current content consumption trends.

In parallel, 28Unique also participates in accompanying valuable content projects that spread in the community. Most recently, the unit played the role of media sponsor for the podcast program MoneyGym - Money Without Tiredness, a program produced by journalist Duong Ngoc Trinh to share personal financial knowledge in a close, accessible way for young people. The appearance of 28Unique in this role demonstrates the orientation of accompanying in-depth content products, while contributing to promoting the mindset of approaching knowledge through podcasts in a serious, sustainable way and in accordance with the new needs of the audience.

Source: https://vtv.vn/28unique-podcast-hanh-trinh-xay-dung-he-sinh-thai-noi-dung-goc-chat-luong-cao-100251029140819436.htm