900 food and beverage businesses participate in trade and market promotion

The 28th International Exhibition on Food and Beverage (Vietfood & Beverage - Propack Vietnam), taking place from August 8 to 10, 2024, in Ho Chi Minh City, will become a bridge for Vietnamese brands to promote, introduce products, and expand markets. Moreover, the exhibition opens up opportunities for domestic enterprises to exchange and access advanced science and technology from foreign partners, creating a premise to attract investment and promote exports in the potential field of food and beverage production and processing.

The 2024 International Food and Beverage Exhibition is expected to attract more than 25,000 visitors. Photo: Vinexad

Ms. Dao Thu Ha - Executive Director of Event Exhibition II, Vinexad Company - the exhibition organizer, said that Vietfood & Beverage - Propack Vietnam has an exhibition area of ​​up to 36,000 m2 with 1,200 booths, gathering 900 businesses from more than 20 countries and territories. Each booth has its own identity, corresponding to the characteristics of each business, each country, but still within the overall harmonious and cohesive design.

Accordingly, this year, the exhibition received the attention of prestigious enterprises in Vietnam such as: Masan group, Tan Nhat Huong, Dan On, Binh Vinh, Luong Gia, Intermix, Richy, Golden rice, DH Food, ... At the beverage booth, Vietnam is represented by Golden farm, Luong Quoi, Nam Viet, A&B, Juicy V, Vinatea ..., bringing quality products, familiar to consumers for many years. Especially the appearance of tea brands from Fujian province, China ...

In addition, the exhibition features national pavilions such as India, Poland, Taiwan (China), Korea, Indonesia, Russia, Japan, Singapore, Thailand, China... Notably, the Polish pavilion with 5 consecutive exhibitions, bringing a European experience full of flavors; the Russian Federation Trade Promotion Center pavilion participating in 2 consecutive exhibitions, displaying typical products; the Taiwan pavilion (China) supported by the Taiwan External Trade Development Association (Taitra); the buffalo meat pavilion from India with a series of world-famous brands: Allanasons, Mirha Exports, Rustam Foods, Al-Hamd, Fair export, APK...

Besides the processed food and beverage sector, many companies exhibiting and introducing the most advanced technological equipment in the field of processing, packaging, and labeling of food and beverages also participated such as: Liksin Packaging Printing Industry Corporation, Song Hiep Loi Company, Alpha Mechanical Company, VMS Trading & Engineering Company Limited, etc.

According to the Organizing Committee of Vietfood & Beverage - Propack Vietnam 2024, 2023 is a difficult year for the entire economy due to the impact of the political situation in the world. However, despite many challenges, the F&B business market (food and beverage industry) in Vietnam in 2023 has shown signs of improvement through growth data surveyed by iPOS.vn. Specifically, the F&B industry's revenue in 2023 is more than 590 trillion VND, an increase of 11.47%, of which the in-store dining market alone contributes 538,500 billion VND, an increase of 10.87% compared to 2022.

In this development momentum, according to Ms. Dao Thu Ha, the fields of trade promotion, investment, consumption, tourism, import and export are important driving forces, supporting the F&B industry to continue to grow and achieve expected results. With that meaning, the organization of the 2024 International Exhibition on Food and Beverage is expected to be a bridge for businesses to spread their brands and keep up with the development trends of the market.

Source: https://congthuong.vn/900-businesses-engage-in-trade-in-the-market-323497.html