At the same time, AEON Vietnam is also the first retailer to maintain the Top 1 position in the retail/wholesale/commerce industry for 3 consecutive years. This result is recorded from the survey results of 73,000+ employees and more than 650 businesses, affirming the prestige and increasing attraction of AEON Vietnam in the labor market.
AEON Vietnam continues to be honored in many award categories at Anphabe Award 2025
Consistently honored for human-centric strategy
In addition to the above two awards, AEON Vietnam continues to be on the list of Typical Enterprises with Happy Human Resources 2025 for the third consecutive year based on a survey assessing the happiness index of 1,200 internal employees of the enterprise. Not only for experienced workers, but also for the young generation of workers, AEON Vietnam is voted as one of the Top 50 Attractive Employer Brands for Vietnamese students 2025.
Ms. Tran Thi Tuyet Trinh - Head of Human Resources Department of AEON Vietnam shared: "Being recognized in the Top 10 Best Places to Work in Vietnam and continuing to maintain the leading position in the Retail Industry is not the destination, but the cumulative milestones on the journey of AEON Vietnam steadfastly building a sustainable and happy working environment, in the journey of bringing positive values to people and society".
Creating a sustainable working environment, marking the first time the Retail industry has entered the Top 10 of the entire market
The retail industry is growing strongly, leading to a great demand for high-quality human resources. According to the Ministry of Industry and Trade , the growth rate of the whole industry in the period of 2024-2025 is 9-10% per year. With the characteristics of a large scale of human resources and being the force in direct contact with customers every day, the retail industry requires a team of employees who are not only professionally strong but also flexible, quick and persistent.
This is also a “war” industry – not in a negative sense, but because customer behavior changes constantly, market demands move every day, forcing businesses to adapt quickly and innovate constantly. In the context of increasingly fierce competition, attracting and retaining talent, from operations staff to middle and senior management, has become a top priority for every retailer, including AEON Vietnam.
At AEON Vietnam, attracting and retaining talent is always a top priority.
As one of the leading retail groups in Japan, AEON identifies Vietnam as a key strategic market alongside Japan, with the goal of expanding its current scale by three times by 2030. This expansion strategy not only contributes to promoting growth but also brings thousands of promotion opportunities for internal talents, while creating more open career opportunities for external candidates.
Over the years, AEON Vietnam has believed that people are the key to realizing business strategies, so human resource strategies must be built in sync with the business development strategy.
With the positioning strategy of "Sustainable Workplace", AEON Vietnam focuses on the pillar of "Sustainable career development" and creates a "Sustainable working culture" for all employees.
For AEON Vietnam, human development is not just about training skills but also about building a comprehensive foundation so that each employee can proactively take control of their own development journey. This foundation is firmly established through two main pillars: the "Three-Legged Stool" Development Model and the Training Policy to Promote a Learning Culture.
The "three-legged stool" model revolves around three pillars: Human Resource Partners (HRBP) - strategic business partners; Skill Development Department - training in practical skills and expertise; and AEON Academy - a comprehensive development system for human resources.
In parallel, AEON Vietnam deploys a training policy system to promote a learning culture and applies a financial support policy, sponsoring 50% of tuition fees for external training courses, integrating a coaching culture in the entire working environment.
As the first retail enterprise to be included in the Top 10 "Best Places to Work in Vietnam", AEON Vietnam affirms its pioneering position in the Vietnamese retail industry, while at the same time, demonstrating its efforts in fulfilling its commitment to building a happy and inclusive working environment.
Source: https://vtv.vn/aeon-nha-ban-le-dau-tien-vao-top-10-noi-lam-viec-tot-nhat-viet-nam-10025112110425383.htm
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