AEON Van Giang - the beginning of AEON Vietnam's expansion strategy

VTV.vn - AEON Vietnam's leaders expressed their long-term vision: expanding the retail network, improving lifestyle and aiming to triple the size by 2030.

  A new milestone in AEON Vietnam's expansion journey

On October 2, AEON Vietnam officially opened AEON Van Giang General Department Store & Supermarket at Vincom Mega Mall Ocean City, Dream City Eco-Urban Area, Nghia Tru Commune, Hung Yen Province.

This is the 11th GMS (General Merchandise Store) center of the group in Vietnam, marking the beginning of a new development phase. With a total area of ​​about 7,550m² including two floors, AEON Van Giang brings a shopping experience close to home to people in the Eastern area of ​​Hanoi .

AEON Van Giang General Store & Supermarket will come into operation from October 2, 2025. Photo: AEON Vietnam

At the opening ceremony, Mr. Tezuka Daisuke - Member of the Executive Board of the Group, Chief Representative of AEON Group in Vietnam and General Director of AEON Vietnam - said that AEON Vietnam aims to triple its current size by 2030. According to him, AEON considers Vietnam as one of the group's key markets thanks to its great economic potential and young workforce. The group's upcoming orientation will not only stop at big cities but will spread to potential localities, contributing to stimulating domestic consumption.

Mr. Tezuka Daisuke - Chief Representative of AEON Group in Vietnam shared at the press conference introducing AEON Van Giang. Photo: AEON Vietnam

Japanese standard shopping experience & operating procedures

AEON Van Giang is designed as an "all-in-one" destination, meeting all the needs of daily life: Supermarket area with high-quality safe food options, Delica buffet food area with a variety of ready-to-eat dishes, fashion area, accessories, household appliances, or specialized stores such as Home Coordy furniture brand, Glam Beautique cosmetics bring diverse experiences for young families.

Mr. Ohizumi Hirofumi - Deputy General Director in charge of operations of AEON Vietnam - shared that AEON Van Giang brings a complete shopping experience with a rich product and service portfolio for customers.

AEON Van Giang Service Center & Store serves diverse customer needs. Photo: AEON Vietnam

Behind that modern space is an operating process that follows Japanese standards. From the import of goods, food preservation to staff training, all strictly follow safety and quality regulations. Mr. Ohizumi added that at AEON Van Giang, in addition to shopping directly at the store, customers can also experience convenient shopping services via AEON Eshop, or right on their phones.

Mr. Ohizumi Hirofumi - Deputy General Director of Operations, AEON Vietnam. Photo: AEON Vietnam

Towards the future - Development vision of AEON Vietnam

Not simply a new center, AEON Van Giang is considered a milestone opening a new development phase of AEON Vietnam. The Group said it plans to continue opening the next center in Hai Phong, and at the same time expand to potential localities in the Central and Southern regions in the next phase.

With the desire to become a familiar destination, serving the daily lives of local families, AEON is gradually affirming its role in the journey of developing a modern, convenient and sustainable lifestyle for Vietnamese consumers.

AEON wants to become a familiar destination in Vietnamese people's lives. Photo: AEON Vietnam

Source: https://vtv.vn/aeon-van-giang-khoi-dau-chien-luoc-mo-rong-cua-aeon-viet-nam-100251015175249131.htm