Nhan Dan Newspaper innovates content delivery through podcast in cooperation with 28Unique

Nhan Dan Newspaper - the mouthpiece of the Communist Party of Vietnam, in cooperation with 28Unique - a young and dynamic media unit under 28Entertainment, has marked a step forward in innovating the way of approaching the public.

The combination of tradition and modernity

Nhan Dan Newspaper has long affirmed its position as one of the leading mainstream press agencies in Vietnam, carrying the mission of transmitting accurate information, orienting positive cultural flows and deeply reflecting social life.

Meanwhile, 28Unique, with its creative thinking and extensive experience in digital content production, has made its mark through podcast series with diverse topics, from entertainment, sports to lifestyle, attracting a large young audience thanks to its high interactivity and modern approach.

The collaboration between the two units in the podcast Nhan Dan Coffee is a living proof, showing that traditional values ​​can be completely conveyed in new and familiar ways.

Not only stopping at content production, this partnership also demonstrates Nhan Dan Newspaper's innovative goal in reaching the public, especially the young generation - who always look for flexibility, creativity and quality in media products.

Director Bui Thac Chuyen received a gift of a collage by Vun Art of a banyan tree - the symbolic image of the Editorial Office of Nhan Dan Newspaper.

Podcasts - a new space for telling profound stories

In a context where the public increasingly demands rich, multi-dimensional content experiences, podcasts have become an effective channel of transmission, connecting directly with listeners with intimacy and authenticity.

Understanding this, Nhan Dan Newspaper and 28Unique have together built the Nhan Dan Coffee podcast series, which bears the mark of both sides: the depth and prestige of Nhan Dan Newspaper's content combined with the modern and professional production style of 28Unique.

The opening is an inspiring story with director Bui Thac Chuyen - one of the representative faces of Vietnamese cinema, the person behind the resounding success of the film "Tunnel: Sun in the Dark" - the work is leading the box office revenue and creating a big buzz in the domestic cinema industry. With the skillful guidance of host Nghiem Ngoc, the talented director comfortably shared his profound yet very close professional perspectives.

Following the success of the first episode, the second episode of the podcast series brings us a meeting with coach Mai Duc Chung - the legend who led the "golden girls" to a series of proud achievements in the international arena. And even more special, in the historic days of April, coach Mai Duc Chung brought back the intact memories of the unification match 49 years ago. His sincere sharing touched the hearts of listeners, bringing a new perspective on the meaning of dedication, passion and devotion to the profession.

Long-term vision, constant innovation

The guests of the next podcast episodes will be prominent figures from many fields such as culture, sports,education and science, promising to bring new perspectives along with many interesting stories, contributing to enriching the spiritual life of the public.

The collaboration between Nhan Dan Newspaper and 28Unique does not stop at producing a series of podcasts but also opens up the potential for more creative media projects in the future. This combination has demonstrated a strategic vision in bringing the core values ​​of political journalism closer to young audiences - who are increasingly dominating the digital content consumption community.

The public can fully expect quality media products, with increasingly new forms. There is no old content, just need the right approach, all values ​​can shine and touch the hearts of the public.

Source: https://nhandan.vn/bao-nhan-dan-doi-moi-hinh-thuc-truyen-tai-noi-dung-qua-podcast-hop-tac-voi-28unique-post873540.html