Saigon Beer constantly honors the beauty of millions of 'dragons' across Vietnam

When the local "dragons" speak up

If there is one thing that makes Vietnam special, it is the richness of each cultural piece across the three regions. Each land breathes into its people a unique personality - something we proudly call "dragon quality". It is the people who create these unique beauties, and Bia Saigon has skillfully captured and honored each "dragon quality" through eye-catching TVC footage.

Photo: Saigon Beer.

In the film "One Hundred Percent Dragon Essence" by Saigon Beer, each region of Vietnam appears strongly with its own distinct beauty. Saigon is bustling with a non-stop pace of life, where people are creative and pioneering. The Central Highlands, with the "dragon essence" of Dak Lak, has a simple but powerful beauty, expressing the sincere lifestyle of the people. Hanoi, the capital of a thousand years of culture, depicts the "dragon essence" of perseverance and meticulousness, with the belief that true value needs time to shine.

Photo: Saigon Beer.

A user shared about Bia Saigon's TVC: "The TVC is really impressive! Not only because of the beautiful images, but also because of the creative and meaningful 'dragon-like' message! Bia Saigon understands Vietnamese people so well!"

Each film not only honors the unique beauty of each land but also demonstrates the deep understanding of Saigon Beer. They realize that it is these diversities that create the bond that binds people together, forming a proud Vietnamese "dragon".

Vietnamese "Dragon Essence" - Connecting through diversity

Photo: Saigon Beer.

From local characteristics, the "dragon qualities" together create a common story. The enthusiasm of Saigon, the modest but fierceness of Dak Lak, and the meticulousness of Hanoi have combined to form a strong Vietnamese spirit.

In Saigon Beer's TVC, the "dragon quality" of Vietnam is portrayed as the sum of the steps forward from each locality. Dak Lak people are steadfast in action, Saigon people always strive to rise up, never resting on their laurels, and Hanoi people follow the philosophy of living slowly to go further. All of this creates a Vietnam that is both diverse in identity and unified in aspiration.

By celebrating the "dragon qualities" throughout the country, Saigon Beer is associated with special moments in Vietnamese life, from gatherings with friends to family festivals. With its refreshing taste, Saigon Beer affirms its position as the "national beer", the top choice of Vietnamese people.

Whether in Saigon, Hanoi, or Da Nang, Saigon Beer is always a close companion, connecting people in moments of sharing joy and love. Saigon Beer has accompanied each "dragon" in the journey of expressing personal identity, contributing to creating the "dragon" of Vietnam, continuing the proud story called "Vietnam".

Source: https://baodanang.vn/channel/5414/202504/bia-saigon-khong-ngung-ton-vinh-net-dep-cua-hang-trieu-chat-rong-khap-viet-nam-4004674/