Ministry of Industry and Trade assigns total retail sales and service targets to localities

Minister Nguyen Hong Dien signed and issued Directive No. 08/CT-BCT dated April 4, 2025 to continue promoting domestic market development and stimulating consumption.

Assign specific targets to localities

Accordingly, the Directive clearly stated that in the first three months of 2025, the world political and economic situation continued to have many complex fluctuations affecting the domestic and foreign commodity markets. Domestically, with the strong direction of the Government, the Prime Minister and the Ministries, the country's economy continued to recover and develop, the fields of investment, import-export, trade... maintained a fairly good growth momentum compared to the same period in 2024 (compared to the same period last year, in the first 2 months of the year, investment capital from the state budget increased by 21.7%, foreign investment increased by 35.5%, export turnover increased by 32.6%, total retail sales of goods and services increased by 9.4%).

Ministry of Industry and Trade issues Directive on stimulating domestic consumption in 2025

Although the economy has achieved some initial positive results, compared to the Government's target of GDP growth of over 8% in 2025, total retail sales of goods and services reaching 12%, the growth rate of the retail market of goods and services in the first months of the year has not reached the expected level and is facing many difficulties and challenges due to the impact of foreign markets and protectionist policies of major countries in the world.

In order to strive to achieve the Government's target of growth in the domestic retail market of goods and services, contributing to achieving the economic growth target of over 8% in 2025 in accordance with the spirit of Resolution No. 25/NQ-CP dated February 5, 2025 of the Government, the Ministry of Industry and Trade requests the Departments of Industry and Trade of provinces and centrally run cities, units under the Ministry, corporations, general companies, companies, and industry associations to continue to actively implement the tasks and solutions (stated in Directive No. 05/CT-TTg dated March 1, 2025 of the Prime Minister, Official Dispatch No. 02/CD-TTg dated January 15, 2025 of the Prime Minister). At the same time, strive to achieve a specific growth rate.

Accordingly, Hanoi strives to increase total retail sales of goods and consumer service revenue by 18%; Hai Phong by 18%; Hai Duong by 18%; Hung Yen by 12%; Quang Ninh by 20%; Ho Chi Minh City by 18%; Da Nang by 18%...

Accelerate consumption, maintain growth

The Directive aims to promote the development of a sustainable and modern domestic market, increase the purchasing power of the economy and stimulate domestic consumption, with special attention to stabilizing the supply chain and ensuring the circulation of goods.

The highlight is to continue to strongly implement the campaign "Vietnamese people prioritize using Vietnamese goods" associated with trade promotion activities, connecting supply and demand of goods between localities and industries.

The Ministry of Industry and Trade requires its affiliated units to coordinate with localities and enterprises to implement a variety of stimulus programs: organizing fairs, exhibitions, Vietnamese Goods Weeks abroad, strengthening modern distribution channels, and connecting supply chains from production to consumption.

The Directive also clearly states: priority is given to promoting domestically produced goods, especially agricultural products, regional specialties, goods from remote, mountainous, and ethnic minority areas.

At the same time, domestic trade promotion activities will be promoted through e-commerce and modern logistics, helping small and medium enterprises expand their markets and increase the coverage of Vietnamese brands.

Connecting manufacturers and modern distribution systems is identified as one of the key solutions. The Ministry of Industry and Trade assigns specific tasks to local departments, branches, and industry associations for synchronous implementation.

One of the important highlights of the Directive is to strengthen the role of the media and press, creating a spread for stimulus programs and policies, while raising consumer awareness of domestic products.

Media agencies are requested to coordinate in promoting information and propaganda, encouraging businesses to innovate products, improve quality, and build Vietnamese brands on the basis of sustainable values.

See the Directive here.

The Department of Industry and Trade of provinces and centrally run cities shall report on the implementation of assigned tasks and targets for total retail sales of goods and services (monthly and cumulative figures up to the reporting month compared to the same period last year) to the Ministry of Industry and Trade before the 5th of each month (report on the contents implemented in the previous month). Associations and enterprises shall report on the implementation of quarterly tasks before the 30th of the last month of the quarter (report on the implementation of tasks of that quarter). Units within the ministry shall report on the implementation of assigned tasks by month before the 30th of each month.

Phuong Lan

Source: https://congthuong.vn/bo-cong-thuong-giao-chi-tieu-tong-muc-ban-le-va-dich-vu-cho-cac-dia-phuong-381528.html