In early November, the atmosphere in Gia Lai ’s key coffee growing areas such as Chu Prong, Ia Grai and Dak Doa became more bustling than ever. Farmers were busy preparing for the new harvest with excitement because this year was a good crop and coffee prices were at a high level.
At the nearly 2-hectare coffee garden of Mr. Vu Van Chin's family in Duc Co commune, clusters of plump, red Robusta coffee beans hang heavily on the branches, promising a bountiful harvest.
"Never has there been a year as exciting as this year. The coffee harvest has been good, with double the output of previous years, the fruits are large and uniform, and the price is high," Mr. Chin happily shared.
According to Mr. Chin, with the current price, after deducting all investment costs, his family expects to earn a significant profit. "The expected output this year is more than 40 tons of fresh coffee. With the current price, the coffee garden will bring in an income of about 1 billion VND. After deducting 300 million VND in expenses, my family will earn about 700 million VND this crop." With the income coming in, Mr. Chin said he will reinvest, take better care of the garden, and prepare for the next crop.

Mr. Chin's family is harvesting the first coffee of the season at a high price (Photo: Cam Ha).
Not only Mr. Chin's family, the joy of a good harvest and good prices is spreading to all coffee growers in the Central Highlands. According to records, domestic coffee prices have fluctuated continuously in recent days but still maintained at a high level. Specifically, in Gia Lai, coffee is being purchased at 25,000 VND/kg of fresh coffee and 118,000 VND/kg of dry coffee. This price is higher than the price of early-season coffee in many years, bringing a significant source of income to farmers.
This strong price increase is explained by many factors. According to experts, the global coffee supply, especially Robusta coffee, is facing many challenges due to adverse weather in major producing countries such as Brazil.
In addition, the demand for coffee consumption in the world is still on the rise, especially in emerging markets. This creates more momentum for the price increase of "brown gold".
According to data from the General Statistics Office, Vietnam's coffee exports in the first 10 months of 2025 reached 1.31 million tons, up 13.4% over the same period last year. The Vietnam Coffee and Cocoa Association (Vicofa) forecasts that if the weather is favorable, the 2025-2026 crop output could increase by about 10% over the previous crop.
However, some forecasts suggest that coffee prices may adjust in the coming time as major producing countries enter their peak harvest season. However, given the current supply and demand situation, coffee prices are likely to remain high compared to previous years.
Source: https://dantri.com.vn/kinh-doanh/ca-phe-duoc-gia-nong-dan-tay-nguyen-trung-lon-mua-vang-nau-20251108204234556.htm






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