The "livestream warriors" won big, Pham Thoai closed nearly 200,000 orders on November 11

According to preliminary information about the "Unparalleled 11-11 Sale" campaign of TikTok Shop (TikTok's e-commerce platform), the 14-hour live session at the giant livestream house on Nguyen Hue walking street (HCMC) at one point reached 52,500 concurrent viewers.

In 14 hours, nearly 200,000 orders were sold with 3 best-selling products including: Cocoon winter melon makeup remover, Judydoll eye palette and Joykity laundry detergent.

This is a live session conducted by Pham Thoai - who has 5.3 million followers on TikTok and is currently one of the most influential affiliate marketing content creators (KOL/KOC).

Also during this TikTok campaign, the "Proud of Vietnamese Goods" program on November 9 achieved many successes, recording total sales exceeding the set target by 163%. The program attracted nearly 2,000 local sellers to participate with more than 81,000 Vietnamese products sold.

Các — Pham Thoai prepares for a 14-hour livestream session

The home and living, health and beauty products recorded an impressive growth of more than 250%. Among the participating brands, Nam Nung herbal shampoo, An Moc An jewelry and wood products, and Dien Bien specialty Sung Bau are prominent names.

On the evening of November 11, according to the reporter's records, many livestream sessions also attracted a "huge" number of views. Among them, the live session of "war god Ha Linh" at nearly 9 pm had more than 321,000 viewers at the same time, even though she kept reminding the support department to promote because the number of views was dropping (users skipped over) because they could not wait long.

With such a large number of viewers and a purchasing rate of about 1%, it is understandable that thousands of people close orders at the same time.

Outstanding sellers on TikTok such as: Hang Du Muc, Bac Si Cung, Gia Dinh Quyen Leo, Long Chun... also continuously livestream during this period with the number of viewers of each account from 3,000 - 25,000 at the same time, so sales are said to be very high.

On this occasion, Shopee also announced the biggest livestream of the year with the participation of many famous names such as: singer Quoc Thien, singer Thanh Duy and host Duy Khanh, BB Tran, Jun Pham, Ngo Kien Huy, Le Duong Bao Lam, Chi Pu...

In November, Shopee has a program to Honor Vietnamese Agricultural Products, coordinated by ShopeeFood and partner FoodMap, with many incentives for users when shopping for famous seasonal fruits and specialties from localities nationwide.

On November 15, the livestream session "Shopee - The Essence of Vietnamese Travelogue" will introduce specialties of An Giang and Kien Giang .

Not as cheap as people think

During livestream sessions, sellers continuously introduce "huge" promotions, many with discounts exceeding 50% off the listed price, to stimulate buyers and continuously call for orders to be closed because the number of promotions is limited.

However, according to users' feedback, after closing the order and comparing prices online on other sales channels, they found that the price was not significantly cheaper. Some items with much cheaper prices were released in very small quantities and were difficult for users to buy.

Source: https://nld.com.vn/cac-chien-than-livestream-thang-lon-pham-thoai-chot-gan-200000-don-dip-11-11-196241112083138805.htm