The story of transparency and consumer trust.

This move was made after the company, in coordination with the Trade Promotion Department ( Ministry of Industry and Trade ), reviewed the entire list of awards for the two programs "Energize, Sustain Passion" and "Zero Degree Summer, Stress-Free".

Millions of prizes have been awarded.

According to the company, the two summer 2025 promotional programs attracted millions of participants nationwide. At the end of the three-month period, 866,678 prizes worth over 9.6 billion VND were awarded to participants in the "Energize, Rekindle Passion" program, and 823,013 prizes worth over 9.5 billion VND in the "Zero Degree, Stress-Free Summer" program were also awarded to customers.

*Customers can claim their rewards at Number One headquarters as part of the "Recharge Your Energy, Rekindle Your Passion" program for Summer 2025.*

However, despite making phone calls, sending notification letters, and coordinating with local authorities to verify the information according to legal procedures, 37 major prizes from the program (20 from Number 1 and 17 from Khong Do) remain unclaimed, totaling 800.58 million VND.

Notably, more than one-third of these prize winners, despite being contacted, refused to accept their prizes despite the company's efforts to persuade them. According to the program's implementation team, the reason stems from customers' caution regarding the widespread scams involving prize winnings via telephone that have been occurring for many years.

Businesses are required to proactively pay 50% of the prize money as per the law.

According to current regulations, unclaimed prizes, after verification, must be handled in accordance with the Commercial Law and guidelines from the Ministry of Industry and Trade. After verification with the Trade Promotion Department, Number One has returned 50% of the total value of unclaimed prizes to the State budget. This is a legal obligation, but it also demonstrates the company's compliance and sense of responsibility.

Reporters have observed that not many businesses proactively disclose the amount of money remitted to the state budget from unclaimed prizes. Number One's transparent approach, from reconciliation and reporting to budget remittance, demonstrates a systematic and responsible approach – especially in a context where large promotional programs often face skepticism and doubt from the public.

*Lucky customers win 100 million VND in the 2025 summer promotion program "Zero Degrees, Stress-Free Summer".*

Number One stated that for many years, they have maintained the principle of transparency in all their promotional programs: clear planning, strict supervision, full prize distribution, and public reconciliation after the program. Submitting the budget in cases where no winner is found is the "final step" demonstrating the seriousness of the entire process.

Although some prizes went unclaimed, Number One's compliance with the law in this matter is seen as a "plus point" for Vietnamese businesses. In a context where consumers increasingly value transparency, such actions contribute to strengthening market trust – an intangible but enduring asset that many businesses are striving to build.

Source: https://congthuong.vn/cau-chuyen-minh-bach-va-niem-tin-cua-nguoi-tieu-dung-434976.html