Acecook Vietnam CEO outlines innovation motivation at 'Pioneer'

Mr. Kaneda Hiroki talks about how Acecook Vietnam faces challenges and uses technological advances to create momentum for development in the podcast broadcast at 3pm.

Pioneer is a weekly podcast series broadcast on VnExpress. The program records stories from the in-depth, multi-dimensional perspective of entrepreneurs, leaders from startups to multi-industry giants. The first episode of the program aired at 3:00 p.m. today (December 29) features Mr. Kaneda Hiroki, General Director of Acecook Vietnam, with the theme "Challenge to innovate".

Mr. Kaneda Hiroki. Photo: NVCC — Mr. Kaneda Hiroki. Photo: *NVCC*

The podcast consists of two parts, wrapped up in 30 minutes. After a quick opening Q&A, the CEO talks more deeply about the consumer market picture. In it, he focuses on analyzing the concept of innovation, which has been considered the DNA of businesses for many years.

According to the General Director, a pack of noodles costs only a few thousand dong but contains many scientific and technological advances. The factory applies automatic production lines, invests in high-tech equipment, and combines noodle-making technology from Japan. In Vietnam, the company currently has 6 branches and 11 factories that can produce up to 600 noodle packs per minute... All 11 headquarters are worth millions of USD, equipped with new technology, and transferred from Japan. Nearly 6,000 officers and employees directly and indirectly participate in the operation.

Each instant noodle package must undergo many strict inspection stages including: control of input materials, production process and output quality. To strictly control the source of raw materials, the company has set up full food safety standards according to domestic and international food law regulations. All ingredients - from flour, spices, soup powder to vegetable packages... are selected from reputable suppliers, have HACCP certification and undergo annual periodic assessment.

Mr. Kaneda Hiroki also shared his experiences during his 30-year journey working at Acecook, lessons learned through many key departments.

In April 1989, Mr. Kaneda Hiroki started working at Acecook. He has held many positions: Director of Acecook Marketing Department, General Director of Acecook Vietnam Marketing Division. In April this year, he took on the position of CEO of Acecook Vietnam. After 8 months in the new role, the CEO has put forward many strategies towards comprehensive innovation, hoping to help the company expand its market share and develop sustainably.

Minh Tu

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