CEO Home Credit Vietnam: Building a brand from a sustainable development strategy

(Dan Tri) - According to Mr. Pham Ngoc Khang - General Director of Home Credit Vietnam, sustainable development is no longer a side initiative but has become an important factor shaping brand value in the context of today's consumer finance market.

At the ESG Investment Conference 2025 co-organized by Raise Partners and Vietnam Innovators Digest on May 13, Mr. Pham Ngoc Khang - General Director of Home Credit Vietnam shared strategic perspectives revolving around sustainable development, a pillar that is increasingly shaping corporate value in the consumer finance sector.

According to Mr. Khang, sustainable development is not a separate activity but is Home Credit’s DNA. The company’s top priority is responsible lending, with a customer-centric mindset, promoting financial inclusion, thereby leading ESG (Environmental, Social and Governance) activities in the consumer finance industry in Vietnam, in line with national sustainable development goals.

ESG - Competitive advantage and investor expectations

Sharing at the discussion session "Building ESG brands and creating value in the domestic consumer market" within the framework of the ESG Investment Conference 2025, Mr. Khang said that in the context of consumers increasingly prioritizing sustainable products, businesses cannot consider ESG as an external obligation.

He cited data from the Ministry of Industry and Trade as saying that demand for green products in Vietnam has increased by 15% per year in the 2021-2023 period and 72% of consumers are willing to spend more on sustainable, environmentally friendly products.

Mr. Pham Ngoc Khang - General Director of Home Credit Vietnam (middle) shared at the discussion session "Building ESG brand and creating value in the domestic consumer market" within the framework of the ESG Investment Conference 2025 (Photo: Home Credit).

However, ESG not only helps Home Credit meet customer expectations, but is also an important factor in attracting investors. Over the years, Home Credit Vietnam has integrated ESG into all operations and customer touchpoints, not with the goal of "polishing its name", but believing that this is the way to sustainable growth.

Emphasizing this point of view, at FiinRatings’ Vietnam Sustainable Finance Conference on May 29, Mr. Khang shared: “Our commitment and strategy is to maintain a strong financial foundation along with a consistent and correct ESG policy. Being rated A by FiinRatings with a stable outlook demonstrates Home Credit Vietnam’s journey to build sustainable growth.”

Six pillars of sustainable development with customers at the center

Home Credit Vietnam's sustainable development strategy is built on 6 pillars, including responsible finance, financial inclusion, digital transformation empowerment, diverse workforce, sustainable community and economic growth. In which, in every aspect, Home Credit always puts customers at the center.

Home Credit said it always prioritizes responsible growth by emphasizing transparency and strict risk control. Using AI and big data, Home Credit accurately assesses customers' financial capacity to minimize bad debt, thereby expanding access to customers who are not served by the banking system without affecting the financial situation of the company or customers. In addition, clear, transparent, and accessible processes and product and service information also ensure that customers fully understand its commitments, strengthening trust and long-term relationships.

Home Credit has also been developing green financial products, such as allowing customers to borrow preferentially to buy electric vehicles. The company has placed more emphasis on solving social problems by investing heavily in financial education campaigns through books, television programs and social media platforms.

Meanwhile, another ESG initiative of particular significance is Home Love. What started as a timely aid activity during the Covid-19 pandemic has transformed into a long-term initiative through funding the construction of schools, improving learning environments and creating brighter futures for disadvantaged children across Vietnam.

The long-term Home Love initiative has contributed to creating a brighter future for many disadvantaged children across Vietnam (Photo: Home Credit).

Continuing this mission, Mr. Khang also said that Home Credit will further strengthen its sustainable development strategy in 2025.

“With a strong financial foundation and strong ESG policies, Home Credit Vietnam is ideally positioned to provide flexible financial solutions that put Vietnamese customers and people at the center, contributing to promoting the country's sustainable development,” affirmed the General Director of Home Credit Vietnam.

Source: https://dantri.com.vn/kinh-doanh/ceo-home-credit-viet-nam-xay-dung-thuong-hieu-tu-chien-luoc-phat-trien-ben-vung-20250620145154905.htm