CEO Queen Land: There are few jobs that create breakthrough income like real estate consulting.

Double opportunity for real estate brokers

Going through periods of market stagnation, Queen Land - one of the famous real estate brokerage companies in the capital market - could not avoid negative impacts.

Ms. Nguyen Thi Thanh Tam - CEO of Queen Land shared that in the period from October 2022 to March 2023, not only Queen Land but also many real estate brokerage agents encountered many difficulties. To stay in the market through that difficult period, Ms. Tam had to close 60-70% of the number of offices to cut costs.

Queen Land still maintains a strong real estate sales force despite market fluctuations.

Taking advantage of the period of about half of 2023, Queen Land has coordinated with investors to train and improve the qualifications of real estate brokers to avoid falling behind when the market recovers.

After a difficult period, up to now, with the Government's solutions, the real estate market is gradually recovering.

According to Ms. Tam's observation, over the past 3 months, positive signals have become increasingly clear as liquidity has been recorded again, interest rates have decreased, more cash flows have poured in, supply has grown strongly and demand has gradually increased towards the end of the year. In the coming time, the market is expected to have many improvements and will develop more sustainably.

Ms. Tam assessed that this is a great opportunity for real estate consultants to catch the market wave. In addition to business opportunities, real estate brokers also benefit from new investment policies of the agents themselves. For example, at Queenland, this company has launched an unlimited recruitment policy with many supports such as salary increases, commission increases, and support for sales communication costs up to 80% so that brokers can confidently invest their efforts and think of new sales solutions.

Queen Land's brokerage force also recovered after introducing many policies to attract human resources.

Change to achieve "huge" income

Queen Land's strategy of investing in real estate brokerage from providing specialized knowledge, subsidizing communication costs and increasing income is considered by many experts to be a timely investment. Because customer tastes have changed a lot, requiring real estate sales staff to have a new approach and higher expertise.

Ms. Tam shared: " Customers are becoming more and more demanding when spending money, with higher requirements for the consulting capacity of brokers because they have too many choices among tens of thousands of brokers in the market. Therefore, real estate brokers need to be truly passionate, considering this a profession in order to be able to achieve success. The clearest proof is that the brokers who survived the recent difficult period at Queen Land are now selling products and having very good incomes... " .

Recently, the positive signals of the market have also been reflected in Queen Land's sales with 60 transactions recorded during the peak period. High sales have gradually brought the income of the real estate brokerage team at this company back to its golden period, with some cases reaching up to 450 million VND/month.

Many brokers have recorded high incomes thanks to selling Vinhomes' superior products.

In addition to the outstanding cases, with steady sales in recent months, many Queen Land brokers have also maintained a desirable income of around 100 million VND/month, not to mention the bonus mechanism and fixed salary. This is also a common point of many real estate brokers at some other agencies, especially with companies that are distributing attractive projects such as Vinhomes Ocean Park, Vinhomes Smart City...

Ms. Nguyen Thi Thanh Tam spends 30% of her time on sales motivation activities.

To do that, the brokerage team had to change the way they work, upgrade themselves, and update their knowledge to have a comprehensive, multi-faceted view of the market, thereby providing the best advice to customers.

"Within Queen Land, almost 100% of brokers have their own tiktok or youtube channels or groups. You maintain disciplined habits of video production, content creation mindset, and even return to the project to live the life of residents, increasing sales materials , " Ms. Tam shared.

The CEO of Queen Land believes that the current period is an attractive opportunity for new brokers entering the market to experience, learn, and sell to earn extra income as the market has just entered the threshold of a new cycle.

However, to be successful in the real estate brokerage profession and have a breakthrough income, those who are new to or have just returned to the market still need to have a serious, disciplined attitude, considering this a long-term, serious job to accumulate and wait for the day to "reap the sweet fruit".

Source: https://dantri.com.vn/bat-dong-san/ceo-queen-land-it-co-nghe-nao-tao-thu-nhap-dot-pha-nhu-tu-van-bat-dong-san-20231214095708062.htm