The "Recharge Susu, Draw a Wonderful Summer" campaign attracts children with novel activities.

Immediately after its release, the music video "Nạp SuSu, Vẽ hè kỳ thú" (Recharge SuSu, Draw a Wonderful Summer) attracted millions of views and listens.

SuSu Hero conquers young fans with a summer version of her music video that has garnered hundreds of millions of views. "Cutting the sorrow in half"

To kick off its summer campaign, the brand immediately released a stunning music video with an incredibly catchy melody, "Recharge with SuSu, Draw a Wonderful Summer." The MV is a perfect combination of rewritten lyrics set to the music of the song " Cut in Half of Sorrow," a product of singer Tang Duy Tan that just reached 100 million views in July 2024. " Cut in Half of Sorrow" caused a sensation online and won the Phenomenal Song award at the 2023 Green Wave Awards. Just one month after its release, the MV has garnered over 100 million views. The platform garnered millions of views across YouTube, Facebook, and TikTok thanks to the enthusiastic participation of children and parents.

Besides impressive visuals and effects, and energetic dance moves, the music video also features talented young faces who currently have a huge following of young fans on social media platforms, such as TikToker Le Bong, YouTuber Sammy Dao, and Phong Can. The music video is a spiritual gift. For a different kind of summer that kids have always dreamed of.

Le Bong and Hero Team deliver a vibrant music video with fun, trendy dance moves.

With positive messages throughout its communication campaigns, SuSu & Hero continues to spread a joyful spirit, nurturing children's rich and creative imaginations, leading young audiences on a magical and colorful adventure in the music video "Recharge SuSu, Draw a Wonderful Summer."

When entertaining music becomes the inspiration for a child's summer vacation.

The music video "Recharge with SuSu, Draw a Wonderful Summer" is a prime example of SuSu & Hero's engaging and creative communication style. Through this MV, the brand aims to convey the message to children that "SuSu & Hero will always accompany your imagination," turning your dream summer into reality. The dream world of children is brought to life with the magical appearance of a unicorn drawn from stars, a "camel" in the desert, or a mermaid with her turtle and shark friends in the ocean...

Sharing with SuSu & Hero, Le Bong, a participant in the music video, excitedly said: " I am very happy and filled with joy to have the opportunity to contribute to creating a vibrant and meaningful summer for children through this project with Vinamilk . I hope that the melodies and images in the music video will spread so that Vinamilk becomes a bridge connecting joyful and radiant moments, inspiring dreams, creativity, and giving wings to the imagination of every child."

Le Bong transformed herself into a mermaid from fairy tales.

Pioneering investment to give children exciting access to AI technology.

To ensure that children's interactions with the brand are unique and innovative, this campaign also incorporates advanced AI Generated technology, transforming children's drawings into vibrant videos tailored solely to them, in just two simple steps: submitting their creative summer drawings and a lovely portrait. Over 3,200 videos from drawings were created in just 15 days of the program, demonstrating the children's and families' enjoyment of the innovative technological activities offered by the brand.

But that's not all! Besides their activities on social media platforms, SuSu & Hero also livened up the summer with an offline event at Tiniworld Ha Dong, attracting over 1,200 children. The highlight of the event was the innovative 3D Mapping Motion technology – a performance technique combining light and animation to create a 3D effect on a flat surface. Children's creative drawings, animals, and images on paper were magically and excitingly brought to life on a large screen.

Let's create a magical summer with Beer from Ms Beer TV!

Bring colorful drawings on paper to life with 3D Motion Mapping technology.

The atmosphere was lively during the two days of the event at Tiniworld Ha Dong.

With years of dedication to creating entertaining content that incorporates wholesome educational messages, continuous investment in modern technology, creative content, and quality music, as well as collaborations with famous and influential artists, Vinamilk has been affirming its distinctive approach to communication. In the future, Vinamilk will continue to launch more products with practical and engaging messages, aiming for the holistic development of future generations.

Source: https://thanhnien.vn/chien-dich-nap-susu-ve-he-ky-thu-thu-hut-be-voi-cac-hoat-dong-moi-la-185240827150748175.htm