Zalo's "back to school age" campaign is associated with the "boxed" trend ChatGPT

Zalo recently launched the campaign "Zalo AI - Back to school age", lasting until June 1, to respond to the school year-end ceremony taking place nationwide, and to celebrate International Children's Day June 1.

Zalo representative said that through the pictures created by AI technology, users will have a "ticket" to return to childhood with many images or memories typical of school age.

On the Zalo platform, it is not difficult to come across a series of posts sharing images of student versions. Many users burst out laughing when seeing their photos in the "snack king" version with a cup of milk tea, a snack package or the "other people's child" version with notebooks, books, pens... created by AI tools.

However, Zalo's AI does not really work smoothly; sometimes the system reports errors, and you have to try a few times to create the desired complete AI photo.

The AI student photo trend quickly spread on Zalo but also made many people wonder: Is Zalo "following the trend", especially when before that, social networks had a trend of "boxing" user character models created with ChatGPT?

In response, Zalo representative confirmed that the above campaign has 3 differences compared to the image created by ChatGPT.

Firstly, Zalo's Gen AI technology produces better quality photos that look more like the character.

Second, creating AI images on Zalo is very simple. Users do not have to search for prompts (commands) or enter complicated prompts, just send real photos of themselves to create AI images.

Finally, Zalo's AI is highly localized with Vietnamese language and appropriate images, while increasing accessibility for users.

"AI tools like ChatGPT are mainly suitable for young people, but through Zalo, even the elderly and middle-aged can easily use this feature to return to their childhood," said a Zalo representative.

According to Zalo, this campaign currently has about 1 million photo creations.

To participate in the “Zalo AI - Back to school age” campaign and create unique AI photos, users can go to the “Social” page (Diary page) and select the banner at the top of the page to experience.

During the event, each user can create about 30 AI images in a day.

Source: https://nld.com.vn/chien-dich-tro-lai-tuoi-hoc-tro-cua-zalo-bi-lien-tuong-den-trend-dong-hop-chatgpt-19625053010243087.htm