On the occasion of the Hung Kings' Commemoration Anniversary and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025, Phu Tho province welcomed millions of tourists from all over the country to make a pilgrimage to pay tribute to the merits of the Hung Kings. Promoting the advantages of tourism, the province has directed departments, branches and localities to step up trade promotion, advertising, introducing and connecting the consumption of typical products, especially products participating in the "One Commune One Product" (OCOP) program, contributing to finding and expanding the consumption market.
Soy sauce products of Bo village soy sauce cooperative, Thach Dong commune, Thanh Thuy district attract many tourists to visit and shop.
Trade fairs act as a bridge between businesses, cooperatives, and production facilities with potential customers and partners. When participating in the fair, units have the opportunity to directly introduce typical products of each region and locality; products certified as typical rural industrial products; OCOP products in agricultural products, small-scale industries, handicrafts, etc. to consumers in and outside the province.
Customers are guided through the process of steaming cassava cakes at Au Co Trade Service Cooperative, Hien Luong Commune, Ha Hoa District.
These days, at Bao Da Stadium - Viet Tri city, 250 booths of the Phu Tho Province Trade and OCOP Products Fair 2025 attracted a large number of people and tourists to visit and shop. Visiting the booth displaying, introducing and selling products of Thanh Thuy district, the products were neatly displayed, beautifully and easily visible. Ms. Tran Thi Phuong - Director of Bo Village Soybean Soybean Cooperative said: "For more than 10 years, the Cooperative has participated in dozens of fairs, exhibitions, and product display points organized by the province and district. Through that, the Cooperative was able to promote and introduce products "for free", promote on-site product consumption, contributing to reducing advertising costs and increasing profits. After only 3 days of opening the fair, the Cooperative sold nearly 500 bottles of soy sauce with a capacity of 500ml, 1000ml/bottle. The selling price is 40,000 VND/liter".
Not only stopping at displaying, businesses, cooperatives, and production facilities also focus on demonstrating production processes, introducing how to use products, and organizing promotional programs to attract customers' attention... Ms. Nguyen Thi Nhung - Director of Au Co Trade Service Cooperative, Hien Luong Commune, Ha Hoa District said: "Participating in this year's fair, the Cooperative brings to people and tourists agricultural products imbued with the homeland of Ha Hoa land such as: Cassava cake, pickled bamboo shoots with garlic and chili, peanut salt, pickled cassava vegetables... The Cooperative has prepared trial products for customers to experience firsthand, taste the actual quality of the products, thereby increasing trust, helping customers make decisions to buy and use the products".
As an important trade promotion activity in the Hung Kings' Commemoration Program and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025, the 2025 Trade Fair and OCOP Products will take place from April 2 to April 8 (ie March 5 - March 11 of the Lunar calendar) with a scale of over 250 booths. Of which, there are 100 booths displaying and introducing OCOP products, typical rural industrial products of Phu Tho province, the Department of Industry and Trade of provinces and cities and 150 booths of enterprises, production and business establishments inside and outside the province.
At the fair, the products introduced and displayed are quite rich and diverse such as: Agricultural products, food, beverages, household goods, fashion clothes, handicrafts... These are products with good quality, high use value, potential for production development, market expansion, meeting consumer tastes.
Ms. Le Thu Thuy, from Vinh Phuc, said: "The most attractive thing for me when shopping at the fair is that the agricultural products and OCOP products of Phu Tho province have many varieties, from fresh products to processed products, all are fresh and delicious, have their own flavors and characteristics, and are imbued with the cultural identity of the region. In addition, the spirit and attitude of customer service are also enthusiastic and thoughtful."
At the fair, many typical products from provinces and cities across the country are sold.
Comrade Nguyen Viet Dung - Director of the Department of Industry and Trade affirmed: In recent times, the province has always paid attention to and implemented many trade promotion activities, organized domestic and international fairs and exhibitions to support enterprises, cooperatives, and production establishments to increase their ability to consume products, expand markets, trade, connect, and find partners. In particular, on the occasion of the Hung Kings' Commemoration Day - the Cultural Tourism Week of the Ancestral Land in the year of At Ty 2025, the Fair will promote its strengths in trade promotion, advertising, and introducing the potential and production and business capacity of enterprises, cooperatives, and production establishments in and outside the province. At the same time, it is an opportunity for enterprises and economic organizations to seek investment opportunities, sign trade contracts, and sell products to consumers.
Through the activities of the Fair, the people of the province and visitors from all over the country coming to attend the anniversary of the Hung Kings have the opportunity to exchange culture, trade, tourism, services, access, choose and purchase quality products at reasonable prices, contributing positively to stimulating domestic consumption and is a concrete action to implement the Campaign "Vietnamese people prioritize using Vietnamese goods".
Ha Nhung
Source: https://baophutho.vn/co-hoi-day-manh-xuc-tien-thuong-mai-230668.htm
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