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Co.opmart, Co.opXtra sell Vietnamese moon cakes, diverse segments

Báo điện tử VOVBáo điện tử VOV22/08/2024

More than 800 points of sale under the Ho Chi Minh City Union of Trading Cooperatives ( Saigon Co.op ) have officially entered the Mid-Autumn Festival business season. More than 800 points of sale under the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) including Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, SenseMarket, Co.opOnline have officially entered the Mid-Autumn Festival business season including cakes and ancillary items. This year's Mid-Autumn Festival, Co.opmart, Co.opXtra... introduced to the market a series of Vietnamese brands from high-end to popular segments, such as Kinh Do, Nhu Lan, Bao Minh, Kido, Dai Phat... In particular, the private brand Co.op Bakery introduced a new product: fresh moon cakes, including both vegetarian and non-vegetarian. Co.op Bakery fresh mooncakes are handcrafted by skilled artisans, using all-natural ingredients, no preservatives, and perfectly balanced spices to create the purity of the cake. The cake costs from 50,900 VND/piece and is recommended to be used within 10 days from the date of manufacture. The cake has a variety of flavors, from savory fillings: mixed salted egg, salted egg taro, flower tea taro to vegetarian fillings: durian, black sesame, green beans, red beans, lotus seeds, taro.

In order to serve the needs of gift giving, socializing, and culinary enjoyment, Co.op Bakery fresh mooncakes have a variety of box sizes, with the number of cakes from 2 to 4 cakes/box. This is the second year of producing fresh cakes specifically for the mid-autumn market, Saigon Co.op has increased the amount of Co.op Bakery cakes by 30% based on the purchasing power of the same period last year.

Traditional cakes with affordable prices account for a large proportion of the moon cake product structure at Co.opmart and Co.opXtra. Baked cakes and sticky rice cakes have an average price of 50,000 - 60,000 VND for 1 cake with 2 eggs weighing 150 grams, with familiar traditional fillings such as green beans, coconut milk, taro, mixed, lava eggs... Business partners in collaboration with Co.opmart and Co.opXtra focus on packaging, creating beautiful, environmentally friendly artistic moon cake boxes that can be recycled after use. In addition to moon cakes, Vietnamese tea and coffee products such as Tam Chau green tea, Tam Chau oolong tea, Thai Nguyen green tea, Vinacafe coffee, Wakeup coffee, Co.opSelect black tea bags, Co.opFinest jasmine shan tuyet tea, jelly, lychee mango jelly, coconut melon jelly, cake sticks, chocolate, lollipops... are also discounted by Co.opmart and Co.opXtra from 20 - 30% so that users can fully enjoy the full flavor of the golden moon party. Lanterns, from traditional to modern, are priced from only 26,000 VND/piece or more.

VOV.VN

Source: https://vov.vn/doanh-nghiep/doanh-nghiep-24h/coopmart-coopxtra-ban-banh-trung-thu-viet-phan-khuc-da-dang-post1115917.vov

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