Dam Rong cooperates to organize seminars - media training to support the promotion of local products

Delegates attending the Conference program

Attending the program were: Mr. Lieng Hot Ha Hai - Vice Chairman of Dam Rong District People's Committee; Ms. Nguyen Thi Bich Huong - Head of Information and Communication Department of Vietnam Association of Small and Medium Enterprises - Deputy Editor-in-Chief of Vietnam Business Magazine; Ms. Duong Thi Kim Lien - Director of the Institute for Supporting Business Innovation, consultant; Mr. Nguyen Manh Ha - Head of Technology and Customer Consulting Department of SASAKI Machine Brand...; representatives of state management agencies, experts in the field of communication - branding; corporations, enterprises and representatives of business households, farming households, typical enterprises and ethnic minority individuals who have succeeded in commercializing local specialty products.

Mr. Lieng Hot Ha Hai - Vice Chairman of the District People's Committee delivered the opening speech of the Workshop program.

In his opening speech, Mr. Lieng Hot Ha Hai - Vice Chairman of Dam Rong District People's Committee affirmed: Over the past years, with the close guidance of all levels, the efforts of the people, businesses and cooperatives, Dam Rong district has gradually affirmed the value of local agricultural products. We are very happy and proud that three typical products of the district, including Tay village rice paper, Dam Rong honey pineapple and Dam Rong durian have been officially certified with a certification mark. This is not only a recognition of quality and reputation, but also an important stepping stone in the journey to affirm the Dam Rong agricultural product brand in the domestic and international markets.

For the brand to truly live in the hearts of consumers and promote economic value, we need a systematic strategy to position the brand and expand the consumer market, from traditional channels to e-commerce, from domestic markets to exports. For that reason, the Workshop and Product Training on the Brand Positioning - Market Expansion Certification Label today is extremely practical and important. This is an opportunity for us to review the potential, share solutions, connect subjects in the value chain and learn from experts, businesses and experienced distributors.

Ms. Nguyen Thi Bich Huong introduces the content of brand building and the problem of sustainable development according to the inclusive economic model.

Through this program, cooperatives, businesses and production facilities in the district will access new knowledge, new consumption trends, as well as expand cooperative relationships for long-term and sustainable development. In the coming time, the People's Committee of Dam Rong district commits to continue to accompany and create favorable conditions in terms of policies, infrastructure, market connections... to bring Dam Rong agricultural products further, bring practical value to the people and affirm the position of the local brand.

The Workshop program took place over 4 days (June 11-14). Here, experts presented practical contents such as: an overview of three key products that have been established with the Certified Label, including Tay Village Rice Paper, Dam Rong Durian, and Dam Rong Honey Pineapple; brand building and the problem of sustainable development according to the inclusive economic model and opportunities for local production facility owners; analysis of regional planning and potential for attracting investment in the locality; discussion and sharing of experiences and solutions in the field of brand building, product commercialization associated with sustainable development according to the inclusive economic model; consulting on brand positioning strategy, market expansion, product consumption connection, etc.

Strategy consultants, product consumption connections

In addition, the program also provides time for delegates to exchange, share experiences, contribute ideas, as well as summarize and draw specific action directions. A special highlight of the program is the modern media training section: instructions on selecting and converting article content into formats suitable for social networking platforms such as TikTok, Facebook; practicing digital content creation with the support of simple AI technology, opening up a new direction for promoting local products in the digital age.

Representatives of enterprises, cooperatives, business households, and farming households made recommendations to experts on issues related to the production and processing of agricultural products in the locality.

At the end of the workshop, the Organizing Committee will take time to visit and conduct field surveys at durian gardens, pineapple gardens, and Tay Village Rice Paper Production Facility to provide strategic advice, discuss and sign a memorandum of understanding on cooperation in product consumption...

Source: https://baolamdong.vn/kinh-te/202506/dam-rong-phoi-hop-to-chuc-hoi-thao-dao-tao-truyen-thong-ho-tro-quang-ba-san-pham-dia-phuong-f656e19/