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| Mr. Hoang Van Tuan (second from right). |
Born in 1993, in the poor mountainous region of Phu Tho, Hoang Van Tuan has been familiar with the scene of people working day and night around the tea plantations, taking care of each plant as if it were their own lifeblood. He also witnessed the hardships and difficulties of tea growers: soil is infertile due to long-term overuse of chemical fertilizers, hard soil makes tea plants grow slowly, products are difficult to sell at a good price... That concern followed him when he studied at the University of Science (Thai Nguyen University).
The day he received his Master's degree in Natural Resources and Environment Management, job opportunities were wide open, but instead of staying in the bustling city, Mr. Hoang Van Tuan chose to return to his hometown with the belief that the knowledge he had accumulated would help develop the place where he was born, and if he wanted his hometown's tea products to reach the market, they had to improve the quality.
After returning to his hometown, the first thing he did was to improve the soil. He looked for familiar materials from the mountainous region: charcoal, buffalo dung, chicken manure, sawdust, vermicompost... to compost into organic fertilizer for tea. Thanks to that, the tea fields seemed to be revived, the young shoots were greener, the leaves were thicker and more fragrant.
After a trial period, Mr. Tuan mobilized 6 other members to establish Phu Do Safe Tea Cooperative, attracting nearly 40 households to join in production. Right from the first steps, he determined: Digital transformation is the only way to help mountainous agriculture make a breakthrough.
The highlight of Mr. Tuan's journey to digitize his tea garden is the introduction of Facefarm electronic production diary into the entire tea care process. This is a completely new way of doing things for the people here. Under his patient guidance, one by one, people began to learn how to take photos, record videos , and upload data to the system.
All stages from fertilizing, watering, pest control to harvesting are recorded in clear images, all digitized and transparent.
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| Mr. Hoang Van Tuan shares about digital transformation in tea production with local youth union members. |
For Mr. Tuan, digital transformation does not stop at production, but he also wants to change the way tea growers approach the market. The cooperative puts products on the official website, opens a fanpage, deploys sales on e-commerce platforms, and applies electronic timekeeping, automatic salary calculation, and salary payment via bank accounts. Things that seem very strange to farmers have now become daily habits.
Thanks to that, the production area increased to 27.2 hectares, including 5 hectares of organic tea and 5 hectares of ecological tea. The cooperative currently has 6 main product lines: bud tea, young tea, nail tea, flower tea, leaf tea and artichoke tea, with prices ranging from 200 thousand to 5 million VND per kg.
In 2024, the output of dried tea buds reached 32 tons - an impressive figure for a young mountainous cooperative. Notably, Hoang Gia shrimp tea surpassed nearly 700 products worldwide to win the Bronze Medal at the Golden Leaf Awards in Australia.
Source: https://baothainguyen.vn/kinh-te/202511/danh-thuc-vung-che-can-bang-chuyen-doi-so-d2d7ad5/
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