Promoting tourism promotion in Vinh Phuc

In order to promote the land, people, cultural identity, products, and tourism potential of Vinh Phuc to a large number of domestic and foreign tourists, thereby attracting tourists and investors to Vinh Phuc to visit and invest in building and developing tourism products and services, in recent times, the Provincial Investment Promotion and Enterprise Support Center has stepped up propaganda and promotion through many cultural and tourism programs and events inside and outside the province to stimulate tourism, implement innovation, and improve the quality and effectiveness of tourism promotion and advertising activities.

Báo Vĩnh Phúc•14/04/2025

In recent times, the province's tourism promotion and linkage activities have been promoted with many specific activities. Since the beginning of 2025, the Provincial Investment Promotion and Enterprise Support Center has implemented the task of communicating the Vinh Phuc tourism brand through activities of organizing the design of Vinh Phuc tourism logos and slogans; communicating the Vinh Phuc tourism brand identity on central and local mass media.

The Center has increased tourism promotion activities, organized conferences to promote destinations and linked tourism development with key markets such as participating in the exhibition booth to promote Vinh Phuc tourism and the Northeastern provinces at the 21st Ho Chi Minh City Tourism Festival with the theme "Vinh Phuc - Experience the four seasons"; organized conferences to promote Vinh Phuc tourism in Da Nang, Khanh Hoa, Can Tho, Kien Giang... in 2025; organized exhibitions of culinary tourism festivals, craft villages; organized exhibitions to promote tourism in the Red River Delta and surrounding areas in Vinh Phuc...

Tourists visit the booth displaying OCOP products at the conference to promote Vinh Phuc tourism in Da Nang city in 2025. Photo: Khanh Linh

Along with that, integrating the development of OCOP products associated with tourism helps to maximize investment resources; promote enterprises, cooperatives, and production facilities in the province to proactively invest in machinery, expand production, improve product packaging and design, promote trade, help elevate products with regional characteristics and advantages, and at the same time promote the image of Vinh Phuc tourism.

In addition, the application of information technology in tourism promotion and advertising is also promoted by the Center, regularly upgrading and updating information on the website: dulichvinhphuc.gov.vn; building the website: vinhphuctourism.gov.vn (multilingual English, Chinese, Japanese, Korean); promoting Vinh Phuc tourism through social networks such as Facebook, Zalo, Tiktok, Instagram...; building a database to serve tourism promotion and advertising via the internet (including videos, images, electronic publications, partner lists...).

Through this, tourists can easily access diverse, complete and accurate information sources related to information on tourism promotion activities of the province, destinations, scenic spots, typical craft villages, accommodations, restaurants, shopping locations, new tourism services and other utilities when arriving in Vinh Phuc.

The center also publishes publications, items, videos; makes souvenirs, keychains, logos, 8G USB data for tourism promotion with cases; makes documentaries, videos promoting Vinh Phuc tourism on VTV...

With the promotion and diversification of forms of promotion and advertising, Vinh Phuc tourism has seen many improvements. Many destinations and tourism products of the province are known to many tourists; the quality of tourism services is increasingly improved, meeting the needs of tourists.

The number of tourists to Vinh Phuc has increased gradually over the years. The whole province welcomed more than 2.85 million visitors for tourism and relaxation in the first quarter of 2025, an increase of 11% over the same period in 2024, including 26.5 thousand international visitors. Total tourism revenue is estimated at 1.1 trillion VND, an increase of 10% over the same period in 2024.

In the coming time, the Provincial Investment Promotion and Enterprise Support Center will continue to implement innovative solutions, improve the quality of tourism promotion and advertising, and increase the application of digital platforms in business activities, tourism promotion and advertising.

Focusing on mobilizing investment resources for tourism development and innovating to improve the quality of tourism promotion and advertising is the solution to effectively exploit the unique tourism resource values of Vinh Phuc.

Focus on market research to create new and attractive tourism products; promote linkages and cooperation in tourism promotion and advertising; thereby, contributing to promoting the image of the land and people of Vinh Phuc to domestic and international friends and tourists, promoting Vinh Phuc tourism to develop more and more, making the "smokeless" industry a key economic sector, creating more jobs and increasing income for people.

Huyen Linh

Source: http://baovinhphuc.com.vn/tin-tuc/Id/126573/Day-manh-xuc-tien-quang-ba-du-lich-Vinh-Phuc