Experiential tourism services attract foreign visitors during Tet

The year 2025 marks a strong shift in the tourism industry as the trend of experiencing local culture becomes the focus.

Tourists no longer only seek out famous landmarks but also want to immerse themselves in the daily lives of local people, gain a deeper understanding of customs, practices and traditional values. Many traditional Tet experience packages are designed by travel agencies specifically for foreign visitors.

Agricultural tourism activities attract foreign tourists.

Foreign guests are eager to experience

This year, Vntour Travel Company (Hanoi) has launched Tet experience service packages for tourists such as washing leaves, preparing ingredients, wrapping and boiling banh chung; cleaning the house for Tet; and making votive paper.

Mr. Dang Tuan Hung, Sales Director of Vntour, said that the house cleaning service package for Tet holiday allows tourists to participate in activities such as cleaning the altar, decorating the house, and cleaning the garden. This activity not only increases the connection between tourists and homeowners but also brings a sense of familiarity as if preparing for their own home.

The Banh Chung wrapping and Banh Chung pot watching service package allows tourists to experience the feeling of gathering around the fire, listening to Tet stories and enjoying the intoxicating aroma from the Banh Chung pot. Guests can also try drying beans, adding firewood, adding water, listening to the radio to enjoy cozy moments with Vietnamese families.

"We also designed a votive paper making service package to meet the needs of international tourists to learn about spiritual culture. In this package, tourists will learn how to make votive paper models such as houses, clothes, vehicles, technological devices... Through this, tourists will have a deeper understanding of the Vietnamese custom of worshipping and showing gratitude to their ancestors. Currently, our votive paper making service experience package is fully booked from December 20 to 26," Mr. Hung added.

At Nhamm resort (Ninh Binh), New Year's Eve experience service packages according to traditional customs such as New Year's Eve worship, calligraphy, spring fortune picking, fortune telling... are also designed by this unit to serve foreign guests. Rooms and New Year's Eve experience packages have been fully booked by guests since before Christmas.

International visitors are eager to experience Vietnamese culture.

During this time, the number of international visitors to Nhamm resort and Vntour increased by about 50% compared to the same period last year. The main visitors came from Poland, England, Australia and most of them signed up for the experience package.

Travel businesses expect bumper profits

In 2025, travel companies tend to focus on personalizing experiences for sustainable development. Flexible tours, suitable to the interests and needs of each customer group are prioritized in design. Preserving traditional values ​​and protecting the environment are top priorities for travel companies, creating an image of Vietnamese tourism that is both modern and rich in identity.

Personalized experiential travel packages are becoming the "golden goose" of many travel companies. "Tourists are willing to pay for unique experiences that help them gain a deeper understanding of Vietnamese culture. The facilities for this type of experience already exist in daily life, and travel agencies do not have to invest heavily to exploit the service and have good revenue. In 2024, we had good revenue from experiential travel service packages such as herding buffalo, harvesting rice, and working as a construction worker, so we believe that Tet experiential service packages will help the company increase revenue," said Mr. Dang Tuan Hung, Sales Director of Vntour.

Ms. Pham Thi Nga, coordinator of the OTA Indigenous Tourism Development Project, said: “Currently, the experiential tourism business community is attracting the attention of many travel agencies. From the kitchens or gardens of local households, travel agencies are exploiting and turning them into experiential tourism destinations.

According to our own survey, the number of localities with households registering to exploit experiential tourism services using their own homes in 2024 increased sharply (up 70% compared to 2023), especially Son La, Lao Cai, Ninh Binh, so this year's Tet, foreign visitors will definitely have many interesting experience options."

Source: https://daidoanket.vn/dich-vu-du-lich-trai-nghiem-hut-khach-ngoai-dip-tet-10298421.html